Job Summary
This role is responsible for overseeing the execution of NPI marketing content, with an emphasis on the commercial portfolio. The role takes the lead in developing insights-led new product introduction campaigns aligned with business goals, demonstrating measurable ROI and improved brand metrics. Additionally, the role involves fostering collaboration with cross-functional teams, contributing to innovative marketing practices, leading execution of global marketing strategies, and leading market research efforts.

Responsibilities

Oversees execution of NPI marketing content, with an emphasis on the commercial portfolio

Leads development of insights-led new product introduction campaigns and assets that directly tie into the business goals and objectives, that in turn demonstrate clear ROI and increased brand metrics.

Drives and ensures collaboration with the cross functional teams including product marketing, business, and regional marketing partners etc.

Oversees consistent execution of NPI content across the mix.

Contributes to the development and adoption of innovative marketing principles and practices across the organization.

Understands global market trends, customer needs, and competitive landscapes.

Contributes innovative ideas and leads large cross-functional teams, exercising independent judgment to solve unique and complex problems impacting the business.

Acts as a functional manager within area of expertise, developing strategy and setting functional policy and direction.

Provides mentorship and guidance to lower-level employees, thus ensuring the realization of operational and strategic plans.

Education & Experience Recommended

Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.

Typically has 10+ years of work experience, preferably in social marketing, content marketing and media, data led planning, or a related field.

Knowledge & Skills

Analytics

Brand Management

Brand Marketing

Brand Strategy

Branding

Customer Relationship Management

Data Analysis

Digital Marketing

Go-to-Market Strategy

Key Performance Indicators (KPIs)

Market Research

Marketing

Marketing Communications

Marketing Strategies

New Product Development

Product Marketing

Project Management

Selling Techniques

Social Media

Thought Leadership

Cross-Org Skills

Effective Communication

Results Orientation

Learning Agility

Digital Fluency

Customer Centricity

Impact & Scope
Impacts large functions and leads large, cross-division functional teams or projects.

Complexity
Provides highly innovative solutions to complex problems within established policy.

Disclaimer
This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

HP Canada is an equal opportunity employer. We welcome the many dimensions of diversity.  Upon request by qualified candidates, accommodation of special needs may be considered during all stages of the selection process within the framework of the HP Accommodation Policy.  If you need assistance in filling out the employment application or require a reasonable accommodation while seeking employment, please e-mail hrgsglobalstaffing@hp.com. Note: This option is reserved for applicants needing a reasonable accommodation related to a disability.

In order to satisfy our contractual obligations with clients, the successful candidate will be required to pass a basic, standard Criminal Records check.  You will also be required to sign off on HP's Confidentiality, Non-Solicitation and Conflict of Interest Agreement.

HP’s commitment to diversity, equity and inclusion – it’s just who we are. From the boardroom to factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you’re more innovative and that helps grow our bottom line. Come to HP and thrive!