The VP of Marketing will include Research & Insights, Sales Operations, Data & Analytics and Demand Generation.
About the Role
Perkins is seeking to hire a VP of Marketing and focus on marketing capabilities by making major investments in people, process and technology. The VP of Marketing and Sales must have the ability to improve our ability to leads, generate a pipeline and deliver best-in-class growth programs, including the implementation of CRM and launching a single marketing automation platform across the company.
As the Vice President of Marketing and Sales in this newly created role, you’ll be responsible for building and optimizing a B2B technology stack. And beginning by leading the implementation of a single, consolidated marketing automation instance. You’ll be responsible for transforming marketing technology effectiveness and customizing all martech to its users’ needs as well as ensuring effective data quality.
In the first year, you’ll focus on leading the global marketing automation platform implementation and laying Perkins marketing operations foundation. Also develop unit level marketing and branding campaigns, work with interns to develop brand communication strategy, actively visit and engage with all units to develop, implement, and maintain a uniform brand message and presentation. This will include all digital, print, and technology implementations to enhance our brand presentation and customer experiences.
Responsibilities
Build and oversee the marketing operations vision, strategy and team, enabling Perkins B2B marketing capabilities to drive positive business outcomes. Oversee global marketing automation platform implementation and serve as the primary product owner. Collaborates with external implementation partners, consultants, and the marketing automation vendor while keeping Define and execute Perkins marketing automation master order of operations.Own and evaluate the end-to-end customer experience across multiple channels and customer touch points, finds risks and uncovers opportunities. Can conceive campaign structure, target appropriate audiences, and track the customer journey from acquisition to close. Build dashboards to effectively track KPIs and ROI for the Demand Gen, Sector Marketing, and executive leadership teams. Refine Perkins marketing ops roadmap. Optimize existing martech, and evaluates, selects, implements, and customizes future martech additions to the Demand Gen and Sector Marketing teams’ needs. Partner with the Data & Analytics companies to ensure the sector marketing teams and Demand Gen department can correctly report on marketing acquisition tactic effectiveness. Catalyzes enablement and training across sector marketing teams by ensuring processes are designed, documented, understood, and executed in a way that preserves data integrity.Continually work to simplify systems and processes, avoiding customization bloat, over-engineered processes and mitigate race conditions.Lay the foundation to manage, build, and lead a strong marketing operations team.Requirements
10+ years of experience including:7+ years in a marketing operations role3+ years of management experienceDirect experience leading multiple MAP implementations for enterprise companies with multiple brands that had unique MAP requirements. Direct experience designing and optimizing high-performing marketing tech stacks for enterprise organizationsStrong executive presenceBalances strategic vision and tactical executionExtremely analytical Excels at managing large-scale projects with multiple deadlinesExcellent planning, organizational and project management skillsProven experience executing change management and organizational transformationMust reside in DMV area. Not a remote position, must be in DC office.Preferred
Deep familiarity with tech stack such as: (Dynamics 365, Marketo Engage, HubSpot - Marketing, Terminus)BA or Masters , equivalent experience