Description We are looking for a VP Marketing and Communications to join our team in West Babylon, New York. As a VP Marketing and Communications, you will be responsible for leading the vision and execution of a data-driven marketing and communications plan, managing department resources, ensuring cohesive brand identity across all platforms, and using data to evaluate and adjust marketing strategies. Responsibilities • Lead the creation and execution of an overarching marketing and communications plan based on data analysis • Manage department resources with a focus on enhancing membership recruitment, revenue opportunities, advocacy, and collaboration • Supervise the development of cohesive messaging and brand identity across all media and communication platforms • Utilize both quantitative and qualitative data to assess the effectiveness of marketing initiatives and adjust strategies as necessary • Make necessary changes to improve marketing and communication processes and workflows • Serve as an advisor to Association leadership on communication matters and oversee the preparation of executive communications • Lead crisis management planning and establish crisis communication policies • Collaborate with different stakeholders to elevate the Association's reputation through strategic communication and marketing campaigns • Develop relationships with chambers of commerce, economic development agencies, and associations to tell the Association's story • Assess current marketing and branding efforts and ensure the implementation of effective branding and digital marketing strategies • Develop strategies to engage and connect with underrepresented communities to enhance diversity, equity, and inclusion. Requirements • Must hold a Bachelor's degree in Marketing, Business, or a related field, Master’s degree preferred. • Possess a minimum of 10 years of experience in a senior marketing role. • Demonstrated experience in developing and implementing effective marketing and communication strategies. • Strong written and verbal communication skills. • Proficiency in using various marketing software and digital marketing tools. • Ability to lead and manage a diverse team effectively. • Proven track record of success in driving growth through strategic marketing. • Extensive knowledge of current and emerging marketing trends. • Exceptional understanding of the market and competitive landscape. • Strong budget management skills. • Proficiency in public speaking and presentations. • Exceptional project management and organizational skills. • Ability to work under pressure and meet tight deadlines. • Excellent problem-solving skills and a creative mindset. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .