VP, Brand and Marketing
Kalmar Solutions
Category: Kalmar
Facility: Marketing
Location:
Helsinki, FI
VP, Brand and Marketing
At Kalmar, we are moving goods in critical supply chains around the world. As the forerunner in sustainable material handling equipment and services, we set the industry benchmark for a zero-emission future. We are driven by teamwork, innovation, and taking ownership to deliver results. With our global reach and local expertise, our success starts with a strong focus on the customer, ensuring their needs guide our daily work. We are dedicated to respecting others and fostering an inclusive culture where all voices are heard, empowering us to succeed together. Together, we are making every move count.
We're making every move count
Kalmar is seeking an experienced and visionaryVP, Brand and Marketingto lead and execute our global brand, marketing, and communications strategy. This is a unique opportunity to shape Kalmar’s market positioning, engage key stakeholders, and enhance shareholder value through compelling storytelling and data-driven insights.
If you are a strategic thinker with a passion for industrial B2B marketing and leadership in a global environment, we want to hear from you!
Main tasks and responsibilities
+ Develop and implement a comprehensive global brand and marketing strategy aligned with Kalmar’s business objectives
+ Drive Kalmar’s brand differentiation, ensuring a consistent brand image and messaging across all channels
+ Oversee corporate messaging, branding, and positioning to align with company strategy and listed company requirements
+ Own global marketing & communication platforms and processes, fostering alignment and collaboration across divisions and regions
+ Lead strategy, change, and internal communications, working closely with the Kalmar Leadership Team
+ Manage crisis communications and issues management to protect and enhance Kalmar’s reputation
+ Develop and oversee customer insights strategy, leveraging feedback and data to optimize customer engagement and experiences
+ Engage with stakeholders, including customers, employees, media, and government agencies, to strengthen Kalmar’s presence and relationships.
What you’ll need to succeed
Education:
+ Master’s degree in marketing, communications, or a related field.
Experience:
+ Approximately 10 years of experience in a similar role
+ Proven leadership in a global, multicultural, and matrix team environment
+ Expertise in industrial B2B marketing within a listed company setting.
Key Competencies:
+ Strong business and market acumen
+ Customer-focused mindset
+ Excellent verbal communication and presentation skills
+ Leadership and coaching abilities
+ Strong stakeholder engagement and networking capabilities
+ Strategic thinking with adaptability to change
+ Strong planning and organizational skills
+ Fluent in English.
What we offer
+ Opportunities to grow your career in a global environment with extensive professional development. Our culture promotes continuous learning and development, supported by our internal platform, LEARN, offering hundreds of online courses on various topics
+ We prioritise work-life balance, providing flexible working hours and a hybrid work model tailored to meet both your needs and those of your team
+ A fixed monthly salary, determined by your experience and skills, along with a performance-based bonus system
+ Benefits like a mobile phone, andEdenred (https://edenred.fi/en/) lunch and well-being benefit, which can also be used for commuting or health services. We offer comprehensive healthcare throughMehiläinen (https://www.mehilainen.fi/en) , supplemented by ourhealth insurance fund (https://vakuutuskassa.com/) for additional well-being coverage
+ A place where you can make a real impact with long-term career prospects and meaningful opportunities. As a proud member of the UN Global Compact initiative, Kalmar is committed to sustainable and ethical business practices. Visit our website to learn more aboutwhy Kalmar is a great place to work (https://www.kalmarglobal.com/careers/why-is-kalmar-a-great-place-to-work/) andmeet our people (https://www.kalmarglobal.com/careers/meet-our-people/) .
Interested to join?
By joining our team, you will play a key role in shaping our global brand, engaging with stakeholders worldwide, and delivering impactful marketing and communication strategies.
If you’re ready to take on this exciting challenge, apply until 28th of March, 2025.
About Kalmar
Kalmar (Nasdaq Helsinki: KALMAR) is moving goods in critical supply chains around the world, with the vision to be the forerunner in sustainable material handling equipment and services. The company offers a wide range of industry shaping heavy material handling equipment and services to ports and terminals, distribution centres, manufacturing and heavy logistics. Headquartered in Helsinki, Finland, Kalmar operates globally in over 120 countries and employs approximately 5,200 people. In 2024, the company's sales totalled approximately EUR 1.7 billion. www.kalmarglobal.com
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