Site Name: Durham Blackwell Street, USA - North Carolina - Cary, USA - North Carolina - Raleigh, USA - North Carolina - Wake Forest Posted Date: Sep 26 2024 ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV Healthcare is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on for the prevention and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in prevention, treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV Healthcare has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic. We are aware of how much is at stake for those at-risk or affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV Healthcare isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference. While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV Healthcare, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities. As the Rukobia Marketing Manager, you will be responsible for leading the creation of promotional assets to support ViiV’s promotional efforts to Healthcare Professionals (HCPs) in the US and prioritized Direct to Patients (DTP) promotional activities. This role reports to the Rukobia Brand Lead and will provide YOU the opportunity to lead key activities to progress YOUR career. Accountabilities for this position include (but are not limited to): Lead key HCP Promotion Marketing activities and tactics for Rukobia brand in the U.S while managing Direct to Patients content creation and in field activities with cross functional partners. HCP promotion activities include; developing the holistic HCP assets for selling teams and Peer-to-peer educational programs’ content, including speaker training content. Gain an in depth understanding of the brand strategy, including strategic initiatives, key priorities and performance, to be able to create a curated content that is relevant for our HCPs and patients. Active management of agency partners, especially the Creative Agency of Record and the Patient Ambassador agency; evaluate and set project budgets, work with agency/finance to ensure progress according to budget. Consistently establish detailed timelines and manage projects to those timelines. Manage projects through the Copy Approval system and process. Partner with External Experts to create engaging peer-to-peer assets that tell the story of the brand. Partner with the HCP engagement team to project manage speakers’ training in addition to the delivery of peer-to-peer programs to our HCPs audiences (on demand and marketing led). Partner with the portfolio team to lead priority activities for the brand at sponsored conferences. Partner with the Digital team to channel the brand creative assets and be a champion to create an exceptional omnichannel customer experience to maximize potential in the marketplace. Develop effective working relationships and engage across relevant stakeholders (notably, Medical/Legal/Regulatory, Sales Teams, Marketing, Portfolio/conferences team, HCP engagement) Routinely engage with the field and our customers to understand their needs for the development of relevant customer value propositions. Why you? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals: Bachelor’s degree, preferably in Business /Marketing or Health Sciences related field. 4+ years of healthcare marketing or other relevant commercial experience (Relevant commercial experience may include sales, training, or communications in an agency or pharma company. Healthcare marketing can include brand marketing, market research, marketing operations, and/or provider marketing or a combination of these). Preferred Qualifications: If you have the following characteristics, it would be a plus: MBA Preferred. Experience with pharmaceutical copy approval process. Experience crafting and executing high-impact HCP content. Knowledge of HIV experience US market dynamics and characteristics. Experience leading agency partners. Brand management experience, including demonstration of competitive knowledge within therapeutic areas. Strong listening skills with the ability to prioritize and incorporate different perspectives across Medical, Commercial, External Experts and other functions. Solutions-oriented. Able to bring out the best thinking from cross-functional partners and keep team(s) focused on the end goal. Multi-channel marketing campaign development experience. Customer facing experience preferred to effectively engage with Field Teams and External Experts. #LI-GSK #LI-ViiV Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee. Why Us? At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 39 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV. We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK. Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having a diverse team and a truly inclusive culture where we’re all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind. If you require an accommodation or other assistance to apply for a job at ViiV, please contact the ViiV Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US). ViiV is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class. Important notice to Employment businesses/ Agencies ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site. Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV's compliance to all federal and state US Transparency requirements. For more information, please visit ViiV's Transparency Reporting For the Record site.