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Please apply in English !
ActivitiesJoin our affiliate TotalEnergies Marketing Deutschland in Berlin !
At TotalEnergies' Lubricants division, pricing and marketing strategies are closely aligned in a competitive market. Pricing is driven by market analysis, product positioning, and competitive benchmarking, while marketing campaigns emphasize the benefits of TotalEnergies' lubricants to build customer relationships. A data-driven, collaborative approach ensures the company meets demand and maintains a strong brand presence.
As a Pricing & Marketing Data Analyst, you will work closely with sales & marketing teams to ensure data accuracy and consistency, and ensure statistical findings meet business objectives.
Your main tasks will be as follows :
1/ Pricing Support :
Assist in analyzing pricing strategies by reviewing historical data and competitive benchmarksUse statistical techniques to identify trends and opportunities for pricing improvements2/ Demand Analysis & Segmentation :
Analyze seasonal trends and customer preferences to tailor campaignsUse clustering and other techniques to segment customers and optimize marketing effortsTrack and report on marketing campaigns, analyze customer behavior, and apply statistical models (e.g., time series, regression) to forecast demand and optimize resource allocation3/ Statistical Analysis & Reporting :
Apply statistical methods (e.g., regression, hypothesis testing) to analyze data, forecast outcomes, and identify actionable insightsConduct A/B testing to assess the impact of marketing and pricing strategies.Expected qualifications :
Technical skills and soft skills :
Analytical and data-driven skills, with basic knowledge of marketing and pricing strategiesSkills in data science tools to generate actionable insightsStrong understanding of statistical techniques (e.g., regression, A/B testing, forecasting)Some experience in data analysis, pricing, marketing, or business intelligence is a plus preferredFamiliarity with marketing analytics and demand forecasting is a plusComputing skills :
Good knowledge of Microsoft Office : Excel (advanced level)Proficient in Power BI, R, Python for data analysis and visualization
Languages :
German : level B2-English: level B2/C1French: level B2/C1 Additional InformationStart date : Q2 2025
TotalEnergies values diversity, promotes individual growth and offers equal opportunity careers.