Vice President - Regional Sales

A successful candidate is results-oriented, strategic thinker, able to develop and deliver their agenda.  This leader must have a diverse background in Sales, Commercial and Marketing and have excellent relationship management skills with a proven track record of results in shopper/customer marketing.  Broad understanding of the various Direct-Store-Delivery routes to market, and particularly the Independent Operator model we utilize in NY, is critical to support the development of the KDP portfolio of brands with a laser-like focus on growth of our brands, business, and our people.

The Regional Sales Leader must excel in strategic planning and execution on a regional level while achieving Business Unit goals as well as broader KDP priorities. This individual sets direction for the team and creates proactive solutions to achieve these goals. This role will lead the creation and delivery of the business unit's long-term agenda and short-term activity plan while minimizing costs through an effective operating strategy. Partnering with and clearly communicating to our Independent Operators is critical to the success of this role.

This individual consistently demonstrates KDP values and competencies, builds a high-trust and high-performing culture. Critical also to the success of this role is the partnership they must create with the broader organization. This role will work closely and cross-functionally with the Sales Operations leadership team. The ability to influence senior leaders and cross-functional partners, such as Sales Operations, Sales Effectiveness, Supply Chain, National Sales Teams, Finance, Marketing, and HR, is critical as this role will be driving both strategic and executional direction for the Region and Business Unit while being mindful of KDP wide enterprise priorities and goals.

Accountabilities:

Lead, coach and develop team to deliver top-notch execution and achieve sales excellence

Lead teams in annual planning process in partnership and alignment with national DSD leadership team, including development of SMART objectives, strategies, and sales plans.Drive decision-making that will lead to enhancements and process improvements.Leverage consumer insights to develop programs that will increase conversion at the point of purchase and measure the effectiveness of account-specific programs.Build a high-performing team and build bench strength for future leadership roles - ability to identify top talent, provide ongoing coaching/feedback, manage dynamic change, identify training needs to enhance skill sets, and conduct career path discussions and progression planning.Identify and reinforce positive leadership behaviors to drive change and raise the bar on performance.Safety First focus with employees and customers.

Grow Employee Engagement & Inclusion

Work with location leadership teams to ensure proactive, consistent approach to driving engagement and inclusion.Strategically partner with leadership team and recruiting to ensure the workforce represents our local communities.Encourage and support employees to engage in Employee Resource Groupss.

Set the strategic direction and vision for the Business Development and Customer Marketing Teams

Identify and drive cross-functional alignment behind priority channels and customers.Provide leadership and management of AOP development and the planning process.Developing customer retention, retail execution and growth plans and strategies for developing profitable business with assigned accounts and territories.Developing medium to long-range sales plans and preparing strategies to protect, grow, and diversify the relationship with a defined group of existing customers.Leverage both data and knowledge of market landscape to drive customer acquisition.

Collaboration/Alignment with Key Stakeholders

Work in close partnership with region sales operations leader and the NY Independent Operators to design and execute on strategic plans and customer servicePartner and effectively build relationships with Sales and Marketing leadership including Fountain Foodservice Sales, Warehouse Direct, Packaged Beverages Immediate Consumption, Cola/ISO Systems, Managed Services, Convenience, Brand Marketing, Category Management, Market Research and Finance.Work closely with cross functional partners to identify potential business risks.Identify and drive cross-functional alignment behind priority channels and customers, including supply chain and demand planning

Continuous Improvement

Lead the Sales teams and Business Development teams in their efforts to deliver a positive point of difference for our accounts.Leverage functional expertise, supplier/partner knowledge and industry information to drive thought leadership and assist business leaders with tackling pressing issues.Evaluate, streamline and create change to existing sales processes and tools. Lead and coach teams to increase productivity and efficiency on all projects.

Ensure high performance results of your team:

Foster a culture of trust and wellbeing that prioritizes the team and values employee contributionsDrive a shared vision with clear goals and accountability, supported by regular conversations to maximize talentEmbrace diverse perspectives to foster innovation, learning from both successes and failuresEstablish a safe environment where team members are motivated, heard, and aligned with clear expectations Total Rewards Salary Range: $206,400 - $250,000Actual placement within the compensation range may vary depending on experience, skills, and other factorsBenefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage ReimbursementAnnual bonus based on performance and eligibility Requirements Bachelor’s Degree in Business Administration, Sales, Marketing or related field or equivalent experience preferred; MBA preferred15+ years business/sales leadership experience in positions of increasing responsibility in senior-level positionsConsumer Packaged Goods (CPG), B2C, Retail and Distribution experience a plusSuccessful experience in Customer Marketing and Category ManagementExperience with a frontline workforce in both union and non-union environmentsData Analytics & Strategic InsightsLeverages data, has a deep understanding of the customer/consumer and good judgment to develop a clear and coherent data driven strategy and insightsLeverage relevant external insights (industry, category, brand, channel, consumer and account) to develop a strategic agenda that drives focus and results behind the KDP portfolio strategyProject Management – executing a project from start to finish ability to communicate long-term vision and shorter-term opportunities through clear & simple messagesJudgment - Ability to proactively identify business opportunities and deliver innovative solutions to address business needs. Strong analytical rigor that drives results-orientationInfluence – ability to leverage internal and external relationships to drive strategic agenda, alignment and capabilities development for team. Company Overview

Keurig Dr Pepper (NASDAQ: KDP) is a modern beverage company with a bold vision built to deliver growth and opportunity.  We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it! 

 

Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us? 

 

We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~28,000 employees to grow and develop.  We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work. 

 

Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.