The Marketing team at BlackRock is a dynamic, global function that plays a critical role in helping drive many of the firm’s most urgent cross-functional initiatives.  Together with our partners (both internal and external), we create the conditions that maximize business outcomes for the firm.

We specialize in a diverse range of functions to provide robust campaigns, advertising, communications, training, investment & educational material, and events, all supported by global centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences.

Generating alpha is core to the foundation and heart of BlackRock.  Alpha Marketing leads marketing for BlackRock’s alpha-generating platforms across active EQ, active FI, multi-asset strategies and private markets.  Our mission is to help BlackRock’s partners and clients to achieve the alpha so critical to their investment needs and objectives.  We are responsible for building BlackRock’s active and alternatives brands and marketing our full range of investment vehicles across client segments globally.

Role and impact

The Alpha Marketing team is seeking a marketer to lead strategy and execution for our private debt business.  The core focus will be to set our marketing strategy for raising awareness of our platform; establishing and developing our spokespeople; overseeing content generation and distribution across mediums (video, audio, written) and platforms (web, social media, events, etc.); and leading in the development of our platform narrative and integrated marketing campaigns.  

The successful candidate will work in close partnership with our debt and marketing leadership as well as our investors and product strategists.  As a member of Alpha Marketing, they will help foster a culture of inclusion and collaboration, where diverse perspectives are valued and celebrated.

Responsibilities

• Develop, articulate and execute an integrated marketing strategy and platform narrative for our debt business

• Lead, enable and inspire distribution partners across BlackRock

• Partner with investors, researchers and product strategists to deliver extraordinary insights and client experiences

• Serve as a key leader on our Alpha Marketing alternatives team

You have…

• Desire to win hearts and minds in helping clients pursue outperformance in private markets

• 8+ years’ experience in investment marketing, product strategy or similar

• Deep knowledge of private debt/credit

• Expertise in multiple scaled marketing mediums (web, social, etc.)

• Understanding of the private markets event ecosystem

• Excellent project management skills and the ability to organize and influence stakeholders

• Strong written and verbal communication skills