Zycus is seeking a VP of Marketing with B2B SaaS expertise who will lead and execute integrated marketing strategies to position Zycus as a market leader. You’ll lead global product marketing, content, SEO, and digital marketing strategies.Key Responsibilities: Marketing Leadership: Lead the overall marketing strategy, aligning marketing goals with business objectives for global markets. Product Marketing: Develop and execute product marketing strategies, positioning Zycus' solutions effectively in the market. Content and SEO Strategy: Own content strategy across various channels, ensuring SEO optimization and driving organic traffic to Zycus' website and platforms. Digital Marketing: Create and manage global digital marketing campaigns, including email marketing, paid media, and social media strategies. Integrated Marketing Campaigns: Plan and execute cross-channel marketing campaigns, including email, social, events, webinars, and digital marketing. Global Outreach: Develop region-specific campaigns and strategies to target and engage enterprise clients across different geographies. Team Leadership: Build and manage a high-performing marketing team, nurturing talent and fostering collaboration between departments. Marketing Metrics: Track, analyze, and report on marketing KPIs to measure success and make data-driven decisions for continuous improvement.