Company Description

 PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients. PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth. 

 

Job Description

We are looking for an exceptionally talented Vice President, Strategy to lead Media Strategy & Innovation functions for a high-profile and fast-paced account. This person will lead strategic development (including audience strategy), partner innovation/ideations, and stewardship of integrated media plans for the client’s business. The VP effectively leverages experience, curiosity, knowledge, storytelling and skills to push fresh thinking and innovation while balancing client, agency, and team needs – both short- and long-term. This position report directly to the EVP, Strategic Intelligence. 

Role Objectives:

 

Serves as senior lead on client’s business and oversees all strategic aspects of the assigned LOB(s)Defines the strategic narrative of integrated media plans – including audience strategy and media partner innovationIdentifies key target insights based on client brief necessary for formulating strategic recommendations, and ensures alignment into broader long-term goalsThis role is designed to elevate strategy and innovation across the business – must be highly-collaborative, big idea-minded and relentlessly curiousResponsible for leading/managing projects and resources for subsidiaries/business unitMaintain an in-depth knowledge of the client business, competitive and audience landscapeTeam leader for client interaction while fostering positive relationshipsEnsure teams adopt best in class tools, techniques, and innovations to deliver plan recommendations aligned to client’s objectives and expected business outcomesDemonstrate an intimate, and strategic, understanding of how consumers interact with channels and technology, while championing across internal agency teamsOutlines role & responsibilities for the Strategic Intelligence team – delivering on vision, direction, management, and supportStrategic lead in media strategy and innovation thought leadership within the team and with clientsEnsure connectivity with all relevant internal and external stakeholdersServes as primary leadership and content development stakeholder and storyteller for all client presentationsParticipation in special projects involving cross department team development and leadershipParticipates in new business efforts including development of new business opportunities and new business pitches (as needed)
 

Qualifications

Minimum Qualifications:

B.A. or B.S., preferably in Marketing, Advertising, or related field10+ years of media planning experience5+ years of experience in a management capacityAgency experience highly preferredExperience in retail is a big plusProven experience and success in presenting plans to senior clients and influencing top level client decisions related to media strategy and implementationExcellent leadership, management and motivational skillsExcellent storytelling, interpersonal and quantitative/analytical skillsAdept at uncovering and injecting ideas, innovation and leading industry developments into media plansDetail-oriented and proven ability to thrive in a fast paced environmentMust be a self-starter, with strong planning and organizational skillsComputer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI.  Understand its capabilities and applications to translate data into actionable insightsThinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groupsProfessional presentation, training and client-facing skillsExcellent written/verbal communication, presentation, organizational, interpersonal and analytical skillsAccountability and flexibility with the ability to work in a fast-paced environmentDemonstrates ability to define and implement professional standards for team participation, conflict resolution, problem solving, and communicationAble to guide others in defining high level strategy for business unitAble to manage a budget, control costs, plan and schedule around cost concerns for business unitDemonstrates an ability to be curious and passionate about our client’s businessPositive, team-player attitude

 

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $153,000 - $200,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.  The Company anticipates the application deadline for this job posting will be 7/5/2024.

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