If you’re looking for a purpose and not just a job, join the Smoothie King team and turn your purpose into a fulfilling passion! We're not just the pioneers of the nutritional smoothie; we're the champions of inspiring people to live a healthy and active lifestyle. With over 1300 stores and counting, we’ve grown to become the largest nutritional smoothie bar in the nation, with a simple recipe for success: Hire the best people, use the best ingredients, and blend with a purpose. At Smoothie King, we're serious about our clean ingredients and passionate about our guests' health and wellness journeys—but that doesn't mean we don't know how to have a good time. Here, you'll find work that's equal parts challenging and rewarding, all within a culture that's as amazing as our smoothies. We're committed to continuous improvement, achieving our goals, and fostering a supportive and collaborative environment where every team member can thrive. Overview We are seeking a talented Vice President, Digital Revenue to add to our marketing team. The Vice President, Digital Revenue will contribute to the success of Smoothie King’s business and marketing objectives by driving the company’s strategy around customer data analytics, segmentation, and performance marketing. This role is essential to unifying customer insights across multiple websites and digital touchpoints, translating data into actionable strategies that enhance customer acquisition, retention, and lifetime value. The VP will collaborate with key stakeholders across marketing, product, technology, and operations to align data-driven insights with performance marketing campaigns to maximize ROI and drive business growth. This position will oversee strategic direction, loyalty KPIs and program improvements, member analytics, communication, and promotions. Supervisory Responsibilities: Recruits, interviews, hires, and trains individual contributors and/or management-level staff in the department. Oversees the daily workflow of the department. Provides constructive and timely performance evaluations. Handles discipline and termination of team members in accordance with company policy. Essential Functions / Major Responsibilities: Customer Data Strategy & Analytics: Develop and lead the overall customer data strategy, ensuring data is effectively captured, processed, and translated into actionable insights. Oversee data collection across multiple websites and digital channels, ensuring integration and uniformity in data management. Use data to segment and target customers for personalized marketing strategies Implement tools and systems that support real-time customer data insights and attribution modeling. Loyalty Strategy and Implementation: Own the development, implementation, and administration of the loyalty program, “Healthy Rewards”. Plan, develop, and execute loyalty member programs, benefits, rewards, events, promotions, and campaigns. Responsible for the on-going enhancement of the loyalty program as well as appropriately scaling the program and its benefits. Work with cross-functional counterparts to manage the ongoing evolution of “Healthy Rewards”, including a flawless guest experience at all touchpoints (in-store, online, print, direct mail, and social). Develop multi-year digital and loyalty strategies while collaborating cross functionally toward the implementation of the loyalty program structure and member experience. Responsible for benchmarking industry best practices, to ensure the most effective ongoing digital presentation and creative expression of the brand, providing a guest experience that is consistent with Smoothie King’s exceptional standards. Build and maintain strong working relationships with external agencies, loyalty vendors, and cross-functional internal team members. Personalization & Customer Experience: Utilize guest data and insights to deliver hyper-personalized experiences across websites and channels. Develop scalable personalization programs that enhance the guest journey, increase satisfaction, loyalty, and repeat purchases. Responsible for driving performance across all owned digital channels and optimization platforms including: Smoothieking.com, the Smoothie King app, SEO vendor, MMP and CDP vendors. Develop and monitor key success metrics and KPI’s - acquisition, retention, win back, percent of loyalty sales, average check, and active percent to database. Utilize proprietary and syndicated market research, customer feedback, program performance data, and the competitive landscape to identify new opportunities that deliver a best-in-class loyalty experience. Work with Smoothie King analytics team to analyze and report on the program, campaign, and promotion effectiveness and clearly communicate results to draw actionable insights and facilitate sound decision making on next steps. Lead and operate on both strategic and tactical levels, translating vision to execution. Responsibilities Strong analytic and insight skills; ability to deep dive into data and translate into actionable recommendations. Strong influence skills, poise, and the ability to gain alignment and investment from stakeholders. Proficient with Google Analytics, and social media monitoring platforms. Strong understanding of technical aspects of search engine optimization. Experienced digital marketing manager with a creative & entrepreneurial mindset, strong sense of urgency and drive for results. Effective communicator and presenter; crafts compelling presentations and presents confidently at a senior level. Must have retail brand sensibility in terms of content, visuals, copy and leadership experience. Must be hands-on, flexible, and comfortable operating in a fast-paced environment and working collaboratively with both the Franchise Development, Information Technology & Customer Marketing teams. Must be data driven (utilizing multiple internal data systems) to measure marketing performance and creativity. Ability to drive brand and business metrics, particularly ROI, to deliver traffic, revenue, and engage existing and new customers to the brand. Qualifications A bachelor’s degree in business or marketing, required; MBA preferred. Proven experience in a data driven environment. At least fifteen (15+) years in a similar capacity: brand, retailer, or agency with strong focus on communications and content. Must have experience in the QSR or food industry with a strong understanding of industry-specific operations and challenges. What We Offer Join our team and enjoy an unusually fun work environment with an upbeat atmosphere and great team members. It is our purpose to maintain an environment our team members can brag about, where our focus and belief are built on our core values: We Are Better Together, We Keep Evolving, We Live Our Mission, We Do the Right Thing, and We Focus and Finish. With our core values at the forefront of every decision we make, it allows for collaboration, passion, and a no-limits mindset when it comes to your future! We keep our team happy with our great benefits package, free smoothies, flexible work schedules, office lunches and parties, monthly fitness challenges, free gym access, and more fun activities to make Smoothie King a happy and healthy place to work. Our Mission Inspire people to live a healthy and active lifestyle. Our Vision To be an integral part of every health and fitness journey. At Smoothie King, when we say inspire people, we mean everyone. We champion a diverse and inclusive workforce that is representative of the guests we serve. We blend the unique members of our organization, celebrating what is both common and different to grow better together and Rule the Day. The foundation of our diversity efforts is closely tied to our core values, which includes “We Are Better Together” and “We Do the Right Thing”. We are proud to be an equal opportunity employer and consider all qualified candidates, without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, or medical condition or disability. If you are a person with a disability and you need assistance in applying for a position with Smoothie King, please call our Human Resources Department at 214-935-8900 and direct assistance will be provided.