Description Robert half is looking for for a UX Strategist in the High Tech - Pharm/Biotech industry, located in Rockville, Maryland. The UX Strategist will be instrumental in planning, creating, and managing content across web platforms, working closely with various teams to ensure that the content aligns with business objectives, enhances user experience, and drives engagement. Responsibilities: • Develop and implement web content strategies that are aligned with company objectives and ensure consistency and quality across all web pages. • Manage the creation, editing, and publication of high-quality content, including articles, blog posts, landing pages, and product descriptions. • Optimize all web content for search engines by employing best practices in keyword research, on-page SEO, and meta-data optimization. • Collaborate with designers, developers, and marketers to integrate content into the broader digital strategy and support UX/UI design principles. • Utilize tools like Google Analytics and other content management software to track content performance and make data-driven recommendations for improvements. • Develop and maintain an editorial calendar to ensure a consistent publishing schedule and timely updates of web content. • Conduct research on target audiences to understand their content needs and behaviors, and adjust strategies to enhance engagement. • Regularly audit website content to ensure relevance, accuracy, and freshness, making updates as necessary. • Maintain a consistent brand voice across all content and ensure messaging aligns with overall business goals. • Utilize skills in Adobe Experience Manager (AEM), Assertion Markup Language, Atlassian Jira, Cloud Technologies, Content Management System (CMS), Advertisements, Analytics, AP Style, Blogging, Brand Awareness, Content Strategies, Content Strategy, Pharmaceutical Copywriting, and Web Content to perform responsibilities effectively. Requirements • Proficiency in Adobe Experience Manager (AEM) for efficient content management. • Familiarity with Assertion Markup Language to ensure secure data sharing. • Experience with Atlassian Jira for effective project management and issue tracking. • Knowledge of Cloud Technologies for data storage and access. • Ability to utilize Content Management System (CMS) for website content management. • Experience in creating engaging Advertisements to enhance brand visibility. • Strong skills in Analytics to drive data-driven decision making. • Familiarity with AP Style for maintaining consistency in writing. • Experience in Blogging to engage with online audience. • Ability to enhance Brand Awareness through various strategies. • Proficiency in creating effective Content Strategies for audience engagement. • Skills in Pharmaceutical Copywriting for creating compelling content. • Experience in creating Web Content for various digital platforms. • Ability to map User Journey to enhance user experience. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .