Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas! Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com . This position is based in Northbrook, Illinois. Hybrid work from certain states may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines. Candidates interested in hybrid work are encouraged to apply. **Purpose:** The **US Omnichannel Experience Lead** is a core member of the Brand Integrated Product Team with direct reporting into the Omnichannel Strategy & Operations organization. The candidate is responsible for translating brand strategy into robust omnichannel engagement in partnership with Brand, through the development of focused, integrated and innovative customer journeys and experiences, helping to maximize brand impact with key customers. This role will be the lead and single point of accountability for all brand Omnichannel efforts requiring depth and breadth of commercial/omnichannel experience, high level of collaborative skills, and proven strategic leadership. This Omnichannel Lead must be prepared to provide strategic/operational recommendations and regular performance updates to senior leaders. **Essential Job Responsibilities:** + **Translate brand strategy to in-market execution:** Implement and oversee the management of an omnichannel ecosystem focused on the integration and coordinated delivery of content via personal, non-personal, and digital customer engagement channels, created in partnership with Brand. + **Ensure operational plans are aligned with brand strategies:** Partner with Brand to ensure omnichannel operational plans (including: engagement framework; tailored messaging, activation, etc). are aligned with brand strategies and integrated into the brand/tactical planning process to facilitate seamless execution across all customer engagement channels + **Enhance and amplify the brand’s value proposition via omnichannel capabilities:** Enhance and amplify brand positioning and messages by partnering with Brand to thoughtfully select the right tools, tactics, and channels while extending customer reach and engagement frequency. Embed critical omnichannel operating capabilities to maximize customer interaction. + **Proactively monitor, optimize and report on key activity performance:** Partner closely with key internal/external partners to develop robust monitoring and reporting of key activity performance indicators. Partner with Brand @ Center team and Commercial Insights lead to build data-based and insight driven campaigns that drive customer activation while adjusting to evolving market dynamics, barriers and customer needs. Look for opportunities to optimize best-practice learnings, activities and resources across brands. + **Manage the omnichannel/allocated A&P budget:** Manage the Omnichannel and/or budget allocated by the brand while creating operational efficiency and maximizing resources/production capabilities to deliver against brand financial and performance goals. + **Build and strengthen internal and external relationships to drive maximum omnichannel value:** Manage relationships with agencies, external alliance/co-promote partners and internal colleagues including Marketing, Sales, Commercial Insights, and Medical Affairs to synchronize customer journeys and implementation plans across target audiences while ensuring regulatory, legal and compliance adherence. + **Evaluate new and innovative technology/approaches to enhance customer engagement effectiveness:** Identify new and innovative approaches/technologies to address the needs of an evolving market. Leverage category trends and best practices sourced from competitors, consultants and industry innovators to enhance our omnichannel capabilities and in-market performance. **Qualifications** **Required:** + Bachelor’s degree + 10+ years of experience within pharmaceuticals, biotech, healthcare commercial roles + 3-5+ years Omnichannel, multichannel, or digital transformation experience within US pharma marketing brand team or organizations + S. Brand marketing, or digital marketing, or customer facing experience required + Demonstrated ability to work effectively in a cross-functional team and lead colleagues outside of a direct reporting relationship through influence and persuasion. + Comfort with ambiguity, and complex “white space” environments + Agile mindset; track record of pushing boundaries and not accepting the status quo, finding ways to deliver in the face of changing market dynamics and barriers to customer reach and engagement as well as adjusting appropriately to accelerated initiative timelines. + Creating, tracking and communicating the rational, implications and impact of KPIs on brand/initiative performance + Executive presence and communication and presentation skills, including the ability to influence and manage senior leaders and other key stakeholders **Skills & Knowledge:** + Demonstrated leadership in a matrix organization, able to motivate and inspire team members to high performance levels and amplify the team’s focus on external customers + Proven decision-making and strategic thinking skills leading to successful outcomes + Demonstrated ability to present complex issues to higher level management and contribute to high level presentations and discussions (e.g. Leadership role on IPT) + Demonstrated ability to develop and maintain effective collaborative relationships with team members, management and internal/external partners + Consistent high-level contributor or leader of multiple projects, processes, or functions + Ability to lead and support cross-functional teams to deliver against common goals + Demonstrated experience influencing without authority + Proven track record of success being a high-level independent and team contributor to lead multiple project and processes + Experience working with teams / individuals with varied cultural backgrounds & learning styles + Willingness to travel (approximately 10-20%) **Preferred:** + Significant omnichannel and/or digital transformation experience within FMCG and/or other content-rich and highly regulated marketing industries + Previous journey or micro-journey design and activation experience and/or other coaching and consulting/advisory type roles enabling others to learn and grow from your experience + Diversity of exposure and experiences across multiple functions or geographies + Previous use of marketing automation technology and/or other agency experience + Advanced degree, with experience in healthcare and/or pharmaceutical marketing **Working Environment:** + At Astellas we recognize the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimize the most productive work environment for all employees to succeed and deliver. Hybrid work from certain locations may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines. **Benefits:** + Medical, Dental and Vision Insurance + Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down + 401(k) match and annual company contribution + Company paid life insurance + Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions + Long Term Incentive Plan for eligible positions + Referral bonus program **\#LI-KT1** Category Omni-Channel Strategy & Operations Astellas is committed to equality of opportunity in all aspects of employment. EOE including Disability/Protected Veterans