Job Title: Tresemme Global Engagement Assistant Brand Manager
Location: 100VE, London
About B&W
Beauty & Wellbeing (B&W) includes some of Unilever’s most exciting categories including Skin Care and Hair Care with brands like Dove, Sunsilk, Clear and Vaseline. We are also home to our Prestige portfolio of luxury brands such as Dermalogica, Hourglass and Living Proof; and Health & Wellbeing, a carefully crafted collection of Vitamins, Minerals and Supplements brands including Liquid I.V., Nutrafol and OLLY.
We are building a unified and mutually supportive team of people who are beauty and wellbeing-obsessed, consumer-focused and driven by a passion for winning. Our role is to add value to our brands, deliver tangible beauty benefits through our products, create desire, and pioneer trends.
With more than 1 billion people using our products every day, we have an opportunity to use our scale for good. We’re embracing a new era of beauty and wellbeing. One that’s inclusive. Equitable. Regenerative. Positive. So that people and the planet can thrive together.
JOB PURPOSE
TRESemmé was born in the salon and is housed under the Beauty and Wellbeing division. It is one of our power brands for the hair category, with a strong foothold in the US market but also a huge opportunity for growth in our World at Large markets (outside of North America). The ambition is to establish sizeable business in these markets and build strong brand experiences that drive growth and brand power rooted in the brand’s DNA. Tresemme is admired across the globe for its Salon-Worthy Products and Style-First Approach. It strives to bring that salon feel to everyone, everyday.
RESPONSIBILITIES
The successful candidate will report to Tresemme Senior Global Engagement Manager and will be co-lead the Global Engagement Program of Tresemme. We will work closely with lead agency partners as well as global markets to drive execution & implementation of key brand campaigns. This position offers a great opportunity to demonstrate independent leadership and clearly ownable deliverables. We’re looking for a candidate who is able to hit the ground running, demonstrate high levels of responsibility, ownership, an immense bias for actions and desire to develop within the exciting and demanding world of hair care. A very good eye for beauty & aesthetic is important.
The role will also require working closely with the cross functional team, as well as partnering with the top 10 local markets to drive impact and growth. This role will give you the opportunity to put your mark on the future of Tresemme by delivering a new communication and engagement strategy in key countries (excluding US) focused on:
Assisting in delivering a best-in-class revision of the Brand Book and ensuring 100% compliance across markets and agencies.Co-Lead delivering the brand transformation through a new & unified brand world delivering a consistent brand calendar and communication cadence on a Core of the Core projects, bearing in mind local insights for key markets. Act as project leader to deliver communication & engagement activities for a brand Core of the Core project with a strong focus on digital, technology and Others Say programs.Lead engagement activities for a key Core of the Core project including but not limited to project management, OTIF delivery on essential communication & content assets, adaptation of communication assets for key market airing. Lead creation of assets & content that will enable the brand to maximize precision/targeted marketing on digital and social media. Track and govern the implementation of Distinct Brand Assets in all markets/assets.Support in designing a holistic brand experience, develop a Communication repeatable model, explore new media models.Deploy and track best-in-class Engagement Toolboxes across key Tresemme markets embedding all the strengths of the brand cohesively into one strong story the countries will have to activate using a centralized engagement framework (ATL, cohorts, and media that matters (other say, digital, Tik Tok, etc).ALL ABOUT YOU
Relevant Experience Needed
Bachelor’s degree in marketing, advertising, communications, PR or related field required; Master’s degree preferred.Has at least 2-3 years global experience in communication development with a strong passion for Beauty Category and landing communication mixes (including but not limited to ATL, Digital, Social, PR and Technology) with eye for detail, beauty and craftsmanship.Relevant 1-2 years of digital marketing, PR or social media experience will be ideal.Experience in & passion for Beauty Category is a must; past role in premium beauty/skin care or hair care is a plus. Has experience in managing cross-cultural relationships with multiple markets Has experience in developing successful communication both above and below the line Has experience in effectively managing the relationship with global advertising agency partners Ideally experience in Global Brand Development or Creative Agency experience with a proven track record on communication development You may have experience specialising in advertising/ media/ PR/ partnerships/ sustainability/ digital at an agency, CPG advertiser or global digital platform.Proven experience of leading networksProven experience in successfully working with creative agencies and cross-functional teams.Proven experience in results tracking and analysis to optimize content creation is required.We need someone who:
Has a passion for beauty and personal care, with eyes for beauty & craftmanship. Strong sense of ownership with ability to lead & manage quality & deadline of workstream on your own. Has strong communication skills, can articulate a clear point of view, and share it with key internal and external stakeholders across functions Is a problem-solver: someone who can identify and clearly articulate an issue and propose solutions Is curious and has empathy: someone who asks the right questions, is externally focused and obsessed with trying to understand consumers better. Consumer-centric & alert with new market/consumer trends Is a creative thinker, able to express good creative judgement of assets developed by agency partners, keeping brand and consumer insights in mind. Shows leadership and is reliable: holds the team accountable for deliveries and keeps things moving with speed without letting any ball drop Has strong analytical skills and a good business acumen Is a natural team player with strong collaboration skills Shows leadership and is reliable: holds the team accountable for deliveries and keeps things moving with speed without letting any ball drop Be bold in thought and brave in action. Have a healthy disregard for status quo. Ability to work autonomously in a fast-paced environment Passionate about engagement, movement, digital and peopleThis is a BIG role, and you must be able to multi-task, whilst remaining agile and reactiveA positive can-do attitude, rigour, and ability to hold yourself (and others) accountable.External focus, aware of what is happening in key brand interest areas and apply that to the job.Desire to drive new, big ideas to drive the brand forward.Excellent written and spoken business English.Key Skills
Problem-solver, able to drive the way forward with speed and agility Sharp communicator, able to articulate clear point of view Good creative judgement for asset development, with strong consumer and brand insights Eyes for beauty & aesthetic vision. Strong leadership skills with ability to lead multiple stakeholders & work under tight timeline to deliver OTIF Strong analytical skills with consumer-centric mindset.NOTES
About Unilever
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Dove, Tresemme, Lynx, Lifebuoy, Shea Moisture, Persil, Domestos, Ben & Jerry’s, Magnum, Marmite, The Vegetarian Butcher, Graze and Pot Noodle.
Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpose is ‘to make sustainable living commonplace’
Location
In June 2020 we announced our plan to consolidate a number of Unilever’s offices across the South East of England into a new Unilever campus in Kingston-upon-Thames in or around early 2025. However, on the 08 August 2024 we announced to our existing staff our proposal to retain our central Head Office in London, 100 Victoria Embankment (“100VE”) until our lease expires in 2027. As a result of this new proposal, we will be consulting with our existing staff, and new joiners who join during this period of consultation at 100VE, on the proposal made in August 2024. During consultation we will clarify the future location of each team and function. This means your role will either be based in 100VE until 2027 or in Kingston-Upon-Thames from early 2025. As we are yet to commence consultation on the proposal you agree, until such a time when consultation has concluded, your normal place of work as set out in the enclosed Statement of Terms & Conditions will be 100VE. You agree that on the conclusion of the consultation your place of work will be 100VE or 100VE until early 2025 and then Kingston-upon-Thames ("the locations") and you will be notified of which of the locations will be your place of work after that consultation ends.
What We Offer
Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.
Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.
Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion at Unilever | Unilever.
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