Tourism Marketing Representative 1-2 Print (https://www.governmentjobs.com/careers/louisiana/jobs/newprint/4776021) Apply  Tourism Marketing Representative 1-2 Salary $3,186.00 - $6,252.00 Monthly Location Baton Rouge, LA Job Type Classified Job Number CRT-2025-203900-PW Department Culture Rec & Tourism-Tourism Opening Date 01/02/2025 Closing Date 2/1/2025 11:59 PM Central + Description + Benefits + Questions Supplemental Information This is a full-time position located at the Capitol Annex Building in Baton Rouge, LA. About this position: Promotion - 70%: -Assists staff with implementing marketing and promotional strategies with tour representatives, convention and visitors bureaus, and other stakeholders. -Assists Tourism Marketing Representative 3 and the appropriate vendors to ensure development, proper placement and trafficking of creative. -Coordinates in-progress partnership opportunities for tourism destination marketing organizations (DMO). -Acts as liaison for DCRT between members of Louisiana's DMO and LOT contracted advertising agencies. -Drafts and proofs messaging in regards to the advertising program. -Researches and drafts content for internal reports on development and progress of advertising program. -Represents the state at consumer/trade shows and sales missions to promote tourism. -Collects and maintains data on sales leads to attract tour groups and expand into new markets. -Conducts research and develops sales messages for individual clients. -Assists sales and marketing staff with organizing and implementing special events to promote Louisiana as a tourist destination. -Maintains digital database system of domenstic sleas leads to provide to Louisiana industry partners for follow-up to attract new visitors and to expand new markets in Louisiana. -Drafts post-show reports within two business days of event conclusion detainling sales leads, contracts, means of improvement, etc. -Coordinates with Tourism staff to ensure Louisiana's travel industry partners are aware of partnership opportunities within LOT. Administrative - 25%: -Maintains evaluation and reporting tools used to guage return on investment for all aspects of advertising program. -Maintains outline of all programs, projects and events that detail partner buy-ins, performance expectations, target audience, and itineraries. Provides outline on a scheduled bases to supervisor for dissemination to higher-level staff. -Maintains monthly income report for projects where LOT receives payments for partners. Other duties as assigned - 5% AN IDEAL CANDIDATE SHOULD POSESS THE FOLLOWING COMPETENCIES: Competency #1: Driving Results:The ability to identify important goals and work to achieve them. Competency #2: Learning Actively:The ability to acquire necessary knowledge and skills to improve performance and achieve organizational goals. Competency #3: Thinking Critically:The ability to objectively question, analyze, interpret, and evaluate information to form a conclusion. No Civil Service test scoreis required in order to be considered for this vacancy. This position is in a Career Progression Group to aTourism Marketing Representative 2. As part of a Career Progression Group,vacancies may be filled from this recruitment as a Tourism Marketing Representative 1 or 2 based on the qualifications of the selected applicant. Please refer to the "Class Specifications" page by clickinghere (https://www.governmentjobs.com/careers/louisiana/classspecs) , for specific information of salary ranges, minimum qualifications and job concepts for each level. To apply for this vacancy, click on the “Apply (https://www.governmentjobs.com/careers/louisiana) ” link and complete an electronic application, which can be used for this vacancy as well as future job opportunities. Applicants are responsible for checking the status of their application to determine where they are in the recruitment process. Further status message information is located under the Information section of the Current Job Opportunities page. *Resumes WILL NOT be accepted in lieu of completed education and experience sections on your application. Applications may be rejected if incomplete.* The Office of the Lieutenant Governor and the Department of Culture, Recreation and Tourism are participants in the E-Verify system for identification and employment eligibility purposes. Louisiana as a State, is a Model Employer for People with Disabilities. For further information about this vacancy contact: Pacee Wallace Department of Culture, Recreation, & Tourism 1051 N. 3rd Street Baton Rouge, LA 70802 Phone: 225-342-8202 pwallace@crt.la.gov Minimum Qualifications MINIMUM QUALIFICATIONS: Three years of experience in tourism, marketing, public relations, or administrative services; OR Six years of full-time experience in any field; OR A bachelor's degree. EXPERIENCE SUBSTITUTION: Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field. Job Concepts FUNCTION OF WORK: To develop, implement, and monitor destination marketing programs while exploring new and emerging markets to promote tourism in the State of Louisiana. LEVEL OF WORK: Entry. SUPERVISION RECEIVED: General from a Tourism Marketing Manager or Tourism Marketing Director. Alternative reporting relationships may be approved by SCS. SUPERVISION EXERCISED: None. LOCATION OF WORK: Department of Culture, Recreation, and Tourism. Other locations may be approved by SCS. JOB DISTINCTIONS: Differs from Tourism Marketing Representative 2 by the absence of experienced-level tourism marketing duties. Examples of Work EXAMPLES BELOW ARE A BRIEF SAMPLE OF COMMON DUTIES ASSOCIATED WITH THIS JOB TITLE. NOT ALL POSSIBLE TASKS ARE INCLUDED. Attends events to learn how to represent the state at consumer/trade shows and sales missions to promote tourism. Conducts research and develops sales messages for individual clients. Assists higher-level staff with organizing and implementing special events to promote Louisiana as a tourist destination. Assists higher-level staff with Implementing marketing and promotional strategies with tour representatives, convention and visitors bureaus, and other stakeholders. Collects and maintains data on sales leads to attract tour groups and expand into new markets. Louisiana State Government represents a wide variety of career options and offers an outstanding opportunity tomake a differencethrough public service. With an array of career opportunities in every major metropolitan center and in many rural areas, state employment provides an outstanding option to begin or continue your career. As a state employee, you will earn competitive pay, choose from a variety of benefits, and have access to a great professional development program: Insurance Coverage More information can be found at https://info.groupbenefits.org/ Parental Leave– Up to six weeks paid parental leave More information can be found athttps://www.civilservice.louisiana.gov/Parental-Leave/Default.aspx Holidays and Leave – State employees receive the following paid holidays each year: + New Year's Day + Martin Luther King, Jr. Day, + Mardi Gras, + Good Friday, + Memorial Day, + Independence Day, + Labor Day, + Veteran's Day, + Thanksgiving Day and Christmas Day. ***** Additional holidays may be proclaimed by the Governor State employees earn sick and annual leave which can be accumulated and saved for future use. Your accrual rate increases as your years of service increase. Retirement – State of Louisiana employees are eligible to participate in various retirement systems (based on the type of appointment and agency for which an employee works). These retirement systems provide retirement allowances and other benefits for state officers and employees and their beneficiaries. State retirement systems may include (but are not limited to): + Louisiana State Employees Retirement System (www.lasersonline.org). LASERS has provided this video (https://lasersonline.org/wp-content/uploads/2016/07/Your\_Retirement\_System.mp4) to give you more detailed information about their system + Teacher's Retirement System of Louisiana (www.trsl.org), + Louisiana School Employees Retirement System (www.lsers.net), among others 01 DR: Rate your ability to drive results based on our definition: The ability to identify important goals and work to achieve them. + 1= I have no experience and/or am uncomfortable driving results + 2= I have limited experience or require assistance to drive results + 3= I can drive results + 4= I can drive results and help others improve their ability to drive results 02 DR: Explain your rating by providing specific and relevant examples in the box below. 03 LA: Rate your ability to learn actively based on our definition: The ability to acquire necessary knowledge and skills to improve performance and achieve organizational goals. + 1= I have no experience and/or am uncomfortable learning actively + 2= I have limited experience or require assistance to learn actively + 3= I can learn actively + 4= I can learn actively and help others improve their ability to learn actively 04 LA: Explain your rating by providing specific and relevant examples in the box below. 05 TCr: Rate your ability to think critically based on our definition: The ability to objectively question, analyze, interpret, and evaluate information to form a conclusion. + 1= I have no experience and/or am uncomfortable thinking critically + 2= I have limited experience or require assistance to think critically + 3= I can think critically + 4= I can think critically and help others improve their ability to think critically 06 TCr: Explain your rating by providing specific and relevant examples in the box below. Required Question Employer State of Louisiana Address For agency contact information, please refer to the supplemental information above. Louisiana State Civil Service, Louisiana, 70802 Phone (866) 783-5462 Website http://agency.governmentjobs.com/louisiana/default.cfm Apply Please verify your email addressVerify Email