Is this role for you?  

Channel 5 are a Public Service ad-funded broadcaster. My5 is Channel 5’s On Demand Digital service available on all major platforms in the UK. Channel 5 is seeking a highly skilled and expert Senior Technical Business Analyst to join our digital team! 

This pivotal role will initially focus on developing and improving our AdTech capabilities within our VOD & streaming platform, My5. The successful candidate will work closely with multi-functional teams to identify business needs, translate them into technical requirements, and drive the implementation of innovative AdTech solutions! 

 

What will you be doing?  

Requirements Gathering and Analysis:  

Collaborate with partners to identify business needs and objectives related to digital advertising on the My5  

Compile cases, detailing business benefit, and forecasting/calculating return on investment  

Conduct detailed analysis of current AdTech capabilities and identify gaps and opportunities for improvement.  

Develop comprehensive business and technical requirements documentation and create visual reference points to orientate the wider teams  

Facilitate project level ceremonies including working groups, workshops, refinement sessions and steering committees  

 

Solution Design and Implementation:  

Work with product managers, engineers, sales, privacy, legal and vendors to craft and implement AdTech solutions that align with business goals.  

Work to unblock technical challenges and enable high quality and robust technology solutions are delivered  

Ensure the integration of advertising technologies with My5, focusing on scalability, reliability, and user experience.  

Coordinate the development and deployment of programmatic advertising, targeted advertising, and analytics tools.  

 

Collaboration  

Work in lock-step with monetisation project manager, ensuring that all analytical work are clearly defined in a timely manner  

Build strong relationship with wider advertising department and be an advocate for all monetisation requirements on My5  

Work closely with external advertising vendors to ensure cross-team dependencies are clearly understood and tracked  

Become a center of knowledge and inspiring leader, who can provide both practical and consultative support to the team  

 

Standard Methodology  

Support Director of Technical Analysis in using processes to business analysis across Channel 5 organization  

Scan external environment for standard processes and collaborate with team(s) to implement where applicable  

 

What are we looking for? 

5+ years of experience as a Business/Technical Analyst in digital advertising, AdTech, or a related field, with a focus on VOD services.  

Solid understanding of digital advertising technologies, including programmatic advertising, ad servers, SSPs, DSPs, DMPs, and audience targeting.  

Understanding of server-side and client-side ad insertion techniques  

Knowledge of ad tech standards and protocols, such as VAST, VPAID, and MRAID.  

Knowledge of regulations and standards, such as GDPR and industry-specific guidelines  

Strong knowledge of Agile frameworks and software engineering practices, as well as traditional project management approaches  

Ability to understand technologies applicable to streaming and VOD  

Comfortable and experienced in leading business and technology teams in vetting technical options and proposing evidence-based recommendations.  

Independently lead activities and resolve challenging priorities within associated teams with minimal influence from management; work optimally with all levels of management and employees  

Knowledge of relevant regulations and standards, such as GDPR and industry-specific guidelines.  

Excellent analytical, problem-solving, and decision-making skills.  

Good communication and interpersonal skills, with the ability to optimally engage with team members at all levels  

Experience with implementing and running multifaceted ad insertion technologies within VOD services 

Familiarity with a variety of ad technologies, client side and server-side integrations, streaming technologies, CMS, product configuration, metadata, and audience data and analytics systems  

Experience with diagramming software  

Ability to solve and optimize DAI workflows to ensure detailed ad delivery and viewer experience.  

Experience with audience segmentation, behavioral targeting, and demonstrating demographic data to build personalized ad experiences.  

Familiarity with A/B testing and multivariate testing methodologies to refine targeting criteria.  

Solid understanding of first-party data collection, management, and utilization to drive personalized advertising and content recommendations. 

What are our values? 
Our values, and their related behaviors, guide how we show up to work each day and help ensure that we all treat each other with respect. We want these to feel relevant to all our employees and all parts of the business, as we believe that when these behaviours are achieved, we are the best we can be. The three values are intertwined and work together to drive the business outcomes we seek, and once combined we believe these will power our company forward.  

 

Bravery  
-    Creativity: Push beyond the expected   

-    Passion: Stand up for what you believe in 
-    Risk-Taking: Take smart choices  

Empathy 
-    Inclusion: Embrace diverse perspectives  
-    Collaboration: Work together as one team  

-    Innovation: Use insights to drive the business  

Honesty 
-    Trust: Assume best intentions  
-    Transparency: Communicate clearly and openly  

-    Accountability: Deliver, and own the outcome  

 

Who are we 
Paramount is comprised of many of the world’s most iconic consumer brands. Its portfolio includes Network 10, Channel 5, Telefe, Paramount International Studios, Nickelodeon, MTV, Comedy Central, BET, Paramount Network and Pluto TV among others. In addition to offering innovative streaming services and digital video products, Paramount provides powerful capabilities in production, distribution and advertising solutions for partners on five continents and across more than 180 countries.  
  

At Paramount, we value and celebrate difference. We want to ensure that we fully represent the make-up of UK society in our workforce as well as bringing diverse perspectives to our business. We want to make sure Diversity and Inclusion are not just buzz words; we truly want to foster an authentic inclusive environment, where all employees feel that they can bring their whole selves to work.