Company Description

Zenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients. Clients want to work with happy and motivated people.  We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work.  We are single mindedly focused on delivering great work. We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work.  Our greatest credential is our client list. Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships.  To learn more, visitwww.zenithmedia.com

Job Description

The SVP of Analytics will provide intellectual capital, team direction, manage a dynamic team and help share the analytics
strategy across all of lines of business. Additional responsibilities include but not limited to:

Contribute intellectual capital with regard to measurement, analytics, research and insightsDevelop and deploy a strategic vision for the team, analytics maturity roadmap and a consistent and repeatable measurement processLead and manage a sizable team of data experts and media analysts in New York and San FranciscoDevelop and recommend best practices in data processing and reporting automation to reduce the reliance on manual labor for basic functionsIdentify the most effective and immediate methods of converting campaign results into actionable media and programmatic insightsProvide strategic and tactical data and analytics recommendations to clients and key stakeholdersActively participate and contribute to new business and existing client business developmentHelp evaluate and recommend data driven vendors and solutions to continuously drive innovation and operational excellence

Qualifications

Minimum Qualifications:

12+ years of experience, with minimum of 5 years of agency experienceExperience with Business Intelligence tools (QlikView, Tableau, etc.), Ad Tech/Mar Tech (Adobe, Blue Kai, TURN, etc.) and relational databases (SQL Server, MS Access, Oracle)Digital attribution experience (VisualIQ, Convertro, etc.)Robust knowledge and experience of third party and rich media ad serving along with site-side tracking technologies across mobile, video and displayExperience utilizing and/or modelling multiple data sources simultaneously, identifying/procuring third party dataExpertise in leveraging the digital data ecosystem. Advanced digital data market experience a key requirement, including social and mobile data experienceUnderstanding of broad range of online advertising media channels from Search, Display Banners, Email, Contextual, Social – understand a holistic view of a Paid, Owned, EarnedRobust understanding of online measurement and analytics, with the ability to provide meaningful insight to the client as well as internal teamsPersonable with strong leadership capabilities which create impact and lead change across client relationships, people and teams and business resultsExcellent communication and storytelling skills

Additional Information

This is a hybrid position working 3 days per week in our temporary Birmingham, MI location. This position will move to our permanent location in downtown Detroit when the office opens, with the same 3 days per week hybrid schedule.

All your information will be kept confidential according to EEO guidelines.