Atlanta, Georgia, United States
20 hours ago
Supervisor, Central Activation
Company description Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge. PMX is at the forefront of the converging marketplace building data-informed, tech-enabled media to help marketers connect with consumers in a measurable way. Overview Publicis Media’s Precision, Central Activation team supports PM Agency clients by executing programmatic campaigns to meet performance goals across a variety of platforms. This role will focus on supporting existing Publicis clients. The Supervisor role is primarily responsible for campaign management, with the potential of managing a small team of Campaign Managers who are responsible for trafficking, reporting and optimizing programmatic media campaigns in platform. They will coordinate with internal and external teams to ensure the activation team has all the necessary details to run programmatic media. The ideal candidate should be familiar with platforms such as The Trade Desk, Google DV360 and Amazon DSP (among others), and have experience in DSP campaign management functions, including campaign build, creative assignment, partner pixel trafficking, performance optimization principles & reporting capabilities. Responsibilities Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives Represent central activation team in regular internal check-ins Manage small team of Campaign Managers handling biddable media campaigns Oversee team’s creative tag trafficking into DSP (not ad-server) and set up campaigns Maintain knowledge of media technology buying platforms and analytic tools Oversee monthly billing and draft-billing actualization and documentation (does not entail invoicing/finance) Analyze campaign performance and make strategic investment and tactical media optimizations Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's Nice to have: experience with emerging channels in the programmatic space, such as DOOH, Audio, Gaming, brief experience with social and search also appreciated Qualifications 4+ Years of experience (including Internships) in media industry 3+ Years of experience working in DSPs such as The Trade Desk, DV360, Amazon DSP etc 1 year of experience managing direct reports or 2+ years of mentoring junior team members Proficient-to-Advanced Excel Expertise Excellent written and verbal communication skills Experience with ad tech platforms, manual bidding platforms, APIs, etc. Excellent relationship building, diplomacy, and decision making skills with ability to think creatively Proficiency with Microsoft office suite Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $73,910 - $101,200 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/20/2025
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