Strategist, Commerce Experience
Publicis Media
Company description Arc is the leading creative engine within Publicis’s group of commerce agencies. In an era of unprecedented change, where shopping happens anywhere and everywhere, we believe that brands not present at the moment of desire will be resisted. Which is why everything we do is in service of creating Irresistible Commerce — breakthrough creative solutions fueled by data-driven insights. It’s a proven approach that’s earned us recognition as WARC’s #1 Specialty Retail Agency, along with accolades from Adweek, ANA Reggie Awards, and Effies. And we do it all in an irresistible culture that’s put Arc on the AdAge Best Places to Work list. Overview The Strategist, Commerce Experience supports Colgate-Palmolive's media and business objectives by developing commerce plans and collaborating with internal and external stakeholders. This role focuses on creating comprehensive commerce strategies to drive shopper engagement across virtual and physical retail channels through activations with retail media networks (RMNs) and third-party vendors. The candidate will also partner closely with the broader Commerce Experience team to collaborate on commerce decks, reporting and brainstorms for big idea projects. The Strategist, Commerce Experience will have three main responsibilities within the successful planning and implementation of commerce strategies for clients: Responsibilities Commerce Strategy and Execution Collaborate with clients, vendors, and creative teams to activate effective media campaigns Own campaign execution from start to finish handling the RFP process, proposal evaluation and recommendation, monitoring performance, and post-campaign reporting Stay up to date with RMN and 3P partner capabilities as well as market trends to inform strategy and decision-making Commerce Measurement Analyze vendor reports, develop campaign wrap-ups with manager/analytics support, and identify in-flight optimization opportunities Coordinate with partner agencies to implement learning agendas and performance evaluations Administration Manage status documents, evergreen files, and Google Drive organization and updates Recap calls and meetings to ensure alignment across teams Qualifications 2-4 years of experience in planning/execution of commerce media (including RMNs, third-party digital, social, etc.) Proven ability to craft media plans, evaluate campaign performance, and build campaign wrap reports Skilled in writing strategic POVs and delivering impactful presentations Bachelor’s degree required Self-starter with a passion for commerce, digital trends, and shopper behavior. Eager to learn and grow their media knowledge Collaborative, confident, and comfortable sharing opinions and POVs Organized and detail-oriented Additional information As part of the Publicis Groupe, we believe in the Power of One. And that starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S.– based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents Arc is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. Compensation Range: $66,785.00 - $92,295.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be April 15, 2025.
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