What a Store Admin does at HP:

KPI

1. Grow Revenue

2. Optimize Conversion

3. Increase Average Order Value

4. 100% accuracy on product content

5. 100% Content with Rich content

6. Grow Attach rate

Product maintenance

Add products to site and ensure quality contentImagesContent, specsRecommended productsRich contentRemove products from site upon EOLMaintain pricing for SKUMaintain bundle, simple, configurable products
 

Promotions

Product marketing call outsBadges, call outsPricing maintenance for promotionsCart / catalog rulesCreate promotions on storeOffers page creation (PLP)Promotion executionNew promotion vehicles like (Spin and Win)NPI takeover and schedule
 

Recommended Products

Dynamic bundlesSKU based recommendationAd-served banners (Magento and Ad Butler)Add, segment, monitor performancePLP bannersLanding pages / Family bannersCampaigns banners

URL/Facets management

Tagging of product to correct classificationAssigning all site URLs
 

Site audits

Work with Merch team to provide site audits and issue tracking
 

HP Store (Daily)

Products with marketing call out / discount / promotionBroken linksNo zero pricingCampaign expirationMagento inventory report

Individuals who do well in this role at HP, usually possess:

• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 4-7 years of work experience, preferably in sales, channel/account management, solution development, marketing research, or a related field or an advanced degree with 3-5 years of work experience.

Preferred Certifications
NA

Knowledge & Skills
• Analytics
• Business Development
• Business Marketing
• Business To Business
• Customer Relationship Management
• Data Analysis
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Management
• Marketing Strategies
• Product Marketing
• Project Management
• Salesforce
• Social Media
• Thought Leadership

Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope
• Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.

Complexity
• Responds to moderately complex issues within established guidelines.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Sustainable impact is HP’s commitment to create positive, lasting change for the planet, its people, and our communities. This serves as a guiding principle for delivering on our corporate vision – to create technology that makes life better for everyone, everywhere.