Veeam is seeking a highly motivated Sr. Specialist, SEO + Content Development to lead the creation, optimization, and continuous improvement of content that drives measurable growth in organic search traffic, visibility, and conversions. In this role, you’ll act as a hands-on content strategist and writer, working closely with the SEO team, product marketing, campaigns, and external agencies to create high-performing content that aligns with user needs, business priorities, and SEO best practices. 

This position is ideal for someone who is passionate about crafting compelling, SEO-driven content that engages IT audiences while delivering measurable business results.

Responsibilities: 

Lead the end-to-end content creation process—from keyword research and outlining to drafting, optimizing, and publishing content that ranks and converts.  Own and execute SEO-driven content strategies to support key business goals, including organic visibility, brand authority, and lead generation.  Write and optimize long-form blogs, landing pages, web copy, and other digital assets using SEO best practices while maintaining brand voice and clarity for technical audiences.  Collaborate with product marketing, campaigns, and subject matter experts to develop content that aligns with campaign themes and business messaging.  Regularly update and refresh existing content to improve keyword rankings, engagement, and conversion rates.  Develop SEO content briefs and outlines for internal or external writers to ensure alignment with keyword strategy and intent.  Use keyword research tools to identify opportunities, define content angles, and prioritize topics based on impact and search demand.  Perform competitive content analysis to identify gaps and opportunities for differentiation.  Track and report on content performance metrics (rankings, traffic, conversions), using data to make continuous improvements.  Support the SEO team in maintaining scalable processes for publishing, linking, and reporting.  Contribute to SEO content guidelines and ensure adherence to tone, structure, and optimization best practices.  Stay current with SEO and content trends, incorporating new techniques to drive continuous improvement.  Contribute to a positive and collaborative team environment, working toward shared goals. 

Qualifications:

5+ years of experience in SEO content development, content strategy, or editorial roles, ideally in B2B tech or cybersecurity.  Proven ability to write and edit high-quality, keyword-optimized content for technical audiences.  Strong understanding of on-page SEO elements (metadata, H1s/H2s, internal linking, keyword placement, etc.) and how they influence rankings.  Experience taking content from strategy and outline through drafting and publishing, with attention to both user experience and search performance.  Familiarity with tools like SEMrush, SEOClarity, Screaming Frog, Google Search Console, and GA4.  Excellent editorial judgment, writing skills, and attention to detail.  Strong communication and collaboration skills; able to work with multiple stakeholders and translate complex topics into accessible content.  Comfortable working in a fast-paced environment with shifting priorities.  Experience using content management systems such as WordPress or Adobe Experience Manager (AEM).  Bonus: Experience with international SEO and content localization. 

Tools: 

SEMrush  SEO Clarity  Screaming Frog  Jira   Confluence  Google Analytics (GA4)  Google Search Console  Wordpress  Adobe Experience Manager  Microsoft Excel  Microsoft PowerPoint  Sharepoint

Benefits

Unlimited PTO Medical, dental, and vision benefits that start on day one Flexible spending accounts Life insurance and short-term and long-term disability coverage Family planning support benefits, along with 100% paid maternity and parental leave 401k match Veeam Care Days – additional 24 hours for your volunteering activities Professional training and education, including courses and workshops, internal meetups, and unlimited access to our online learning platforms (Percipio, Athena, O’Reilly) and mentoring through our MentorLab program.

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