Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day. Twitch offers brands the opportunity to reach uniquely engaged audiences through Video, Audio, Display advertising and through custom content integration and sponsorships.

As a Senior Program Manager for Twitch Ads at Amazon, you will oversee and execute high-profile sponsorship programs for premium brands. You will be responsible for end-to-end program management, ensuring sponsorship commitments and key milestones are met while delivering exceptional client service. You will work closely with internal cross-functional teams to drive successful outcomes for each program. With your consultative approach and deep understanding of the digital advertising landscape, you will provide strategic guidance to maximize value for both clients and Twitch's advertising ecosystem.



Key job responsibilities
- Drive strategic oversight of premium brand sponsorship programs, ensuring successful delivery while identifying growth opportunities
- Own and develop executive-level relationships with key clients, focusing on building trust and driving long-term partnership value
- Orchestrate cross-functional collaboration to deliver exceptional sponsorship programs that exceed client expectations
- Define and track program KPIs with sponsors to demonstrate clear ROI and build compelling cases for renewal
- Lead quarterly and annual business reviews, showcasing program success and presenting strategic recommendations
- Develop and execute strategic roadmaps for each sponsor to drive partnership growth and retention
- Partner with Account Executive and Account Management teams on account strategy and expansion opportunities
- Proactively monitor industry trends and sponsor needs to recommend innovative solutions for program enhancement

A day in the life
In this dynamic role, you might:
- Lead internal team syncs to align on program updates and sponsor communications
- Drive weekly sponsor calls to review deliverables, provide guidance, and strengthen relationships
- Collaborate with stakeholders to solve program challenges and identify creative solutions
- Plan and execute strategic sponsorship activations with internal teams
- Optimize measurement frameworks to demonstrate program ROI and success
- Prepare insights and recommendations for quarterly business reviews
- Partner with Account Team to develop strategic expansion opportunities

This role blends strategic thinking, relationship building, and program execution while requiring strong communication skills to drive successful outcomes for your sponsors.

About the team
Twitch is one of our most unique publishers. Our team is the single-threaded leader on all Twitch ad products, countries, and customer segments. We are responsible for overall Twitch Ads business strategy to fuel long-term growth and innovation – working closely with all sales and product teams across Amazon Ads and building on the foundation already established by integrating Twitch into the broader Amazon Ads organization.