Description The landscape of social media and advertising changes rapidly with an ever-growing base of users. In 2024, global social media users will surpass 5 billion, accounting for 63.7% of the world's population, and is expected to exceed 6 billion by 2028. The Social Marketing team owns Amazon’s automated advertising on social media networks such as Facebook, Instagram, TikTok, Pinterest, and Snapchat. Our mission is to understand our customers in these social networks and create engaging and relevant ads that delight customers by helping them find the products and Amazon services they want, even before they know they want them. Social Advertising requires rapid change to constantly integrate Amazon ads with new social media partners, experiment with different forms of advertisement, reach customers in the most effective ways, bring new customers to Amazon, and help customers find products and stay engaged with Amazon. At the same time, as experiments with new partners and new types of advertising prove successful, we need to be able to scale them and operate them through robust systems. We are seeking a Sr. Product Marketing Manager who can create a set of successful channel strategies, execute well-structured tests, roll out successful campaigns, influence technical teams to build automated solutions, and optimize performance over time against a clear set of performance goals. The person in this role will be responsible for building social marketing strategy on growth social media apps like YouTube, Snapchat, or Reddit. The primary objectives are to encourage customers to take high value actions and generate revenue through a marketing strategy that can automate and scale these channels. As a Sr. Product Marketing Manager, you will collaborate with social media apps (Meta, Pinterest, TikTok, Snap, and more) to develop first-of-its-kind products, and partner with marketers, product managers, and engineering to bring new technical capabilities to life. You will manage the create the go to market strategy for these channels, and gain alignment from senior leadership. You will launch experiments and manage performance using systems like Tableau. You will be trusted to operate with independence to explore areas where long-term strategy has not yet been defined. To be successful in this role, you will need to have experience in digital marketing, A/B testing, and excel in looking at data to make recommendations. Furthermore, you will be highly innovative and comfortable driving new programs from conception through execution in an ambiguous and fast-paced environment. You must be comfortable dealing with ambiguity, be analytical and possess excellent problem-solving skills. You will have excellent verbal and written communication skills and excel in stakeholder relationship management. You will be passionate about your work, see the strategic big-picture while still remaining detail-oriented and organized. You will bring 10+ years of marketing background with experience in online retail and programmatic advertising and social marketing, and be effective in managing and delivering large cross-functional initiatives. Fluency in data systems (Tableau, SQL) and Excel for self-service data analysis purposes is a must. Key job responsibilities - Create the go to market strategy for emerging social media apps (like YouTube, Snap, or Reddit). - Work cross-functionally with engineering to develop new automated programs from end to end. - Define experiment learning agendas and optimize campaign set ups to drive meaningful insights. - Define the metrics and processes needed to standardize the management of advertising campaigns. - Work directly with social networks to launch new product betas and explore marketing potential. - Design and carry out well-structured experiments (including tracking, measuring, and reporting). - Communicate regularly with internal stakeholders and teams to iterate on objectives and opportunities. Basic Qualifications - 6+ years of professional non-internship marketing experience - Experience building, executing and scaling cross-functional marketing programs - Bachelor's degree - Experience communicating results to senior leadership - Proficiency with Excel or Tableau (data manipulation, macros, charts and pivot tables) Preferred Qualifications - MBA - Experience managing external partners to develop marketing programs - Demonstrated ability to work cross-functionally with engineering, design, and project management counterparts to deliver online products/services. - Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions, recommendations and actions. - Strengths in problem solving, issue-resolution, ability to work in a deadline-driven work environment, attention to detail and ability to multitask. - Strong verbal and written communication skills with demonstrated experience engaging and influencing senior executives. Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.