Product Marketing is responsible for developing crisp, highly differentiated positioning and messaging for AWS and its services. We help AWS customers across industries and segments elevate their security using the industry’s broadest and deepest portfolio of cloud services and solutions. We tell AWS’s most important and interesting stories to educate customers about what is possible when you build securely on AWS.

As a Sr. Product Marketing Manager for generative AI security, you will be part of a team tasked with developing messaging and positioning that highlights how AWS services help customers secure their digital transformation. You will also help drive the success of AWS security initiatives like helping customers secure their generative AI workloads. You will work with product and sales teams creating compelling content to help customers understand use cases and value propositions, as well as support marketing campaigns that drive customer engagement and service adoption. The ideal candidate has a passion for technology services and translating how technology can be used to secure an organization's data and workloads as they move to the cloud.

This role may sit in the following locations only: Atlanta, GA, USA | Boston, MA, USA | Santa Clara, CA, USA | Seattle, WA, USA

Relocation offered to these locations only from within the USA only.

Key job responsibilities
- Develop audience-specific application security messaging, marketing content, and go-to-market materials
- Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, adoption campaigns, marketing distribution channels, success metrics, and campaign schedule
- Define business metrics, measurement plan, and testing plan for related campaigns
- Work effectively across AWS with groups such as product, digital marketing, sales, business development, and evangelists to achieve business goals
- Develop and support the AWS presence at security conferences helping customers learn how AWS is architected to be the most flexible and secure cloud computing environment available today

A day in the life
- Drive understanding of generative AI security messaging and positioning for AWS
- Build use cases and solutions content
- Develop compelling and strategic customer references, including deep dives on ROI from implementing cloud security strategies and models
- Write compelling content and tools (eBooks, presentations, infographics, webinars, customer success stories, product videos, and more)
- Develop and execute on innovative product marketing activities that reach target audiences effectively
- Partner with other marketing teams (e.g., campaigns, demand generation, field, and event marketing) to drive and execute on global marketing initiatives
- Continuously measure and optimize your product marketing initiatives