At Amazon, we're working to be the most Customer-centric company on earth. One customer experience that we’re constantly looking to take to a new level is how to coordinate the delivery of their orders. Our goal is to exceed the expectations of all our customers by ensuring that their orders, no matter how large or small are delivered where and when they need them, as quickly, accurately, and cost effectively as possible. To meet this goal, Amazon is continually striving to innovate and provide best in class service levels through the introduction of pioneering new logistics products and services significantly complimented by entrepreneurs like Amazon Delivery Service Partners and Amazon Flex. Amazon Flex crowdsources independent contractors – called delivery partners – to coordinate deliveries to our customers. With Amazon Flex, individuals can now be their own boss delivering Amazon packages.

We are seeking a Senior Marketing Manager, Conversion, for Amazon Flex, to help drive customer activation and account creation of our delivery partners in the US. This is a high impact and exciting role which involves end to end ownership of delivery partner conversion strategy. In this role, you will work to implement and champion digital marketing and communications best practices and new innovative ideas, and at the tactical level, test and execute digital campaigns and iterate based on performance metrics, in order to increase delivery partner onboarding and activation conversion. You will employ a heavy bias towards automation, always looking for opportunities to drive the optimal customer experience and internal efficiencies in a scalable way.

Our ideal candidate is both creative and analytical. You are an expert user of marketing technology and automation tools, and have experience working with cross-functional stakeholders to build and manage multi-channel digital campaigns (e.g. email, mobile, app) that drive business performance. You are passionate about owning programs, testing and learning, scaling to create impact, and delivering results. You’ll use customer insights to develop a segmentation and targeting strategy, and rigorously test channel and media performance to drive app download, account creation and first package delivery. You will leverage your expertise to influence strategic plans, work tactically to execute them, and build mechanisms to communicate and work across teams. You are able to see the greater picture of how their scope impacts both upstream and downstream processes, and they excel at making data driven decisions that impact key stakeholders. You are customer obsessed and focused on delivering results with clear ROI. You demonstrate an ability to clearly communicate ideas and strategies, especially through written communication. You are an analytical thinker who loves solving problems. Experience in Excel is also required.

Key job responsibilities
• Develop Amazon Flex US onboarding vision and roadmap
• Work at the strategic level to champion bold and creative ideas and at a tactical level to ensure execution excellence of plans
• Analyze onboarding funnel metrics and develop strategic plans to improve conversion
• Design and deliver automated onboarding and activation lead nurturing campaign, that drives website conversion, app download, account creation and improves the waitlist to start package deliver
• Build, test and optimize deliver partner onboarding and account activation programs, making continuous improvements based on performance, trends, insights.
• Oversee the planning, execution, and optimization of Flex omni-channel campaigns, tailored at regional level
• Provide campaign performance analysis and reporting, and communicate and implement timely optimizations to drive results.
• Ensure Amazon Flex US meets delivery partner recruitment capacity targets by overseeing gap closing tactics and execution
• Maintain the day-to-day management and optimization of onboarding and activation campaigns, including the development, QA, deployment and reporting
• Drive collaboration with internal and external stakeholders including our central marketing team, BI, Science, and Product Tech teams to test and create the best onboarding experience.
• Develop and execute strategic initiatives and marketing improvements based upon program insights.
• Establish and maintain scalable processes, and develop and manage the maintenance of playbooks and assets

A day in the life
Driver engagement starts with onboarding. You will work to ensure as smooth and seamless of an onboarding experience for our drivers. The recruiting tech team manages the in-app UX, while you leverage the various communication channels to engage with drivers who are in the onboarding stage of the marketing funnel. In partnership with the recruiting tech team, you strive to address barriers throughout our onboarding funnel experience, which is all based in the Amazon Flex app, in order to increase onboarding yield and decrease the amount of time drivers spend onboarding so they can start driving.

About the team
The Amazon Flex NA Marketing team supports the Marketing, Activation, Communications, Recruiting and Onboarding across Canada, Mexico and the US. Our primary focus lies in cultivating lasting relationships with Amazon Flex delivery partners from the moment they are introduced to the brand, and every step along their journey with Amazon Flex. We work in tandem with the entire Amazon Flex network to ensure a wholistic, fluid experience for drivers as they are acquired, onboarded, and engaging with the Amazon Flex program.

We are open to hiring candidates to work out of one of the following locations:

Bellevue, WA, USA | New York, NY, USA