Senior Manager Sports Marketing Country

 

 

Department:                                     adidas

Direct Reporting Line:                    Sr. Director Brand Activation

Indirect/Second Reporting Line:

Subsidiary/Country:                        LAM

Location:                                           Colombia

GSMS Grade:                                    M3

Personnel managed:                      Yes

Budget managed:                            Yes

 

 

Purpose & Overall Relevance for the Organization:

Plan, build, and manage the countries Sports Marketing portfolio of individual athletes, clubs and associations, supporting brand and category objectives.

Ensure positive development of adidas brand image in the country, developing and driving a strategy with a sustainable and profitable business plan (ROI) that supports brand priorities.

 

Key Responsibilities:

Create the country Sports Marketing plan in alignment with the Global & LAM Sports Marketing strategy (all categories along with Sports Marketing Category Managers in BUs), including activation and rights to deliver the brands KPI´s                                   Owns manage, and allocate marketing working budget across Business Units in conjunction with the LAM SpoMa team and the countries BU heads to deliver the brand strategy   Drive the Global Sports Marketing & Brand Strategy execution in the country to support a consumer-centric, activation focused and service-based sports marketing culture and capability               Lead a portfolio management according to Global BU and SpoMa Marketing, financial, legal and compliance guidelines to secure a high quality, profitable and activatable sports marketing asset portfolio                                 Drive and establish a high-performance culture to drive employee engagement. Lead by example                                             Drive an ongoing asset activation culture, continuous communication and cooperation between Brand & Sports Marketing to maximize ROI and visibility of our brand, products and assets according to the brand´s communication and activation strategy/KPI´s                                                                                                                                                                                                                                                       

 

Key requiered Skills and Competences:

Strong leader, communicator and connector with internal and external partners.  Miminum 8 years leadership experience in complex and fast pace environments.  Detailed knowledge of the Colombian Sports & Football Ecosystem. Vast experience in sports marketing and partner management.  Fluent in english and spanish, any other language a plus.  Availability for international travelling at least 3% of the time.  Experience in a multi national environment a plus.