Bring Your Amazing Self to Work

At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.

 

Job Overview

The Senior Manager, Cobrand Program Strategy & Marketing, influences, leads, and expands Macy’s Cobrand card portfolio through collaborative and mutually beneficial partnerships with Citi and American Express.

 

This role focuses on driving Macy’s cobrand customer growth by strategically designing initiatives centered on acquisition, engagement, and retention.

 

The Senior Manager leads the development of new strategies, fosters innovation, drives test-and-learn opportunities, and builds partnership business and marketing functions to define the mission, vision, operating model, and processes for this function.

 

What You Will Do

Advocate for Cobrand strategic objectives and secure support across Macy’s enterprise, collaborating with Technology, Finance, Operations, and Marketing teams. Partner with American Express and Citi to prioritize strategic investments that drive both short-term profitability and long-term growth. Collaborate with internal and external stakeholders to design initiatives that enhance Cobrand cardholder acquisition, activation, spending, and retention. Foster a test-and-learn culture to identify and capitalize on innovative opportunities for Cobrand growth. Develop new offers and promotions that drive incremental sales and profitable portfolio expansion. Partner with Campaign Execution teams, including CRM, to create targeting strategies, analyze results, track metrics, and manage budgets to ensure flawless campaign execution. Oversee the Cobrand marketing creative process with key partners, ensuring brand consistency, clarity of messaging, legal compliance, and effective customer communication. Negotiate and develop experiential event activations for Cobrand cardholders, leveraging partnerships to deliver unique and valuable experiences. Collaborate with Product and Technology teams to create customer-facing and backend technology roadmaps, launching new enhancements to maintain a competitive edge. Report Cobrand forecasts and program performance to leadership, providing insights and actionable recommendations to shape future strategies. Facilitate strategy and review sessions with leaders to align on strategic decisions and initiatives. Collaborate with Legal teams to negotiate agreements and ensure compliance with all regulations. Work closely with Marketing teams to optimize campaign exposure and achieve sales objectives. Improve operational processes and drive efficiency across business functions. Manage Cobrand marketing funds, ensuring optimal allocation and usage in line with strategic goals. Mentor and develop the Cobrand team by setting clear goals, conducting performance reviews, and fostering professional growth. In addition to the essential duties mentioned above, other duties may be assigned.

 

Skills You Will Need

Strategic Thinking: Ability to translate data into actionable insights and recommendations.

Partnership Management: Expertise in managing and influencing external and internal stakeholders.

Leadership: Proven ability to inspire, coach, and develop high-performing teams.

Marketing Expertise: Strong understanding of digital and physical marketing strategies.

Communication: Exceptional verbal, written, and presentation skills.

Project Management: Skilled in managing multiple projects and improving operational processes.

Technical Proficiency: Proficient in Microsoft Office and campaign execution platforms.

Innovation: Demonstrates a test-and-learn mindset to identify new growth opportunities.

Values-Driven Leadership: Consistently aligns actions with Macy’s values.

Financial Acumen: Ability to manage marketing budgets effectively.

 

Who You Are

Dedicated to fulfilling ideals of diversity, inclusion, and respect that Macy’s aspires to achieve every day in every way. Candidates with a Bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 5+ years of experience in marketing strategy, partner marketing and/or loyalty and credit.  Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision. Able to work a flexible schedule based on department and company needs.

 

What We Can Offer You

An inclusive, challenging, and refreshingly fun work environment Competitive pay and benefits rooted in principles of equity Performance incentives and annual merit review Merchandise discounts Health and Wellness Benefits across medical, dental, vision, and additional insurance Retirement Savings Plan with 401k match opportunity Employee Assistance Program (mental health counseling and legal/financial advice) Resources for continuous learning, career growth, and leadership development 8 paid holidays Paid Time Off (first year prorated depending on start date) Tuition reimbursement program Colleague Resource Groups (CRGs) and give-back/volunteer opportunities Empowerment and autonomy to perform impactful work with tangible results

 

About Macy’s

Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers.

 

Bring your creativity, energy, and ideas to the Macy's team – Apply Today!

 

 

 

DIGITAL00

TECH00