Remote, Alaska, United States of America
19 hours ago
Sr. Global Environmental Food & Safety Marketing Manager

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

Job Summary:

You will develop and implement global EFS marketing strategies for promoting our CMD product portfolio. Deep Knowledge od the industry, strong analytical skills, and willingness to work cross-functionally will be key to achieve business objectives. The role will also involve upstream marketing activities to identify market needs and influence product development.

Key Responsibilities:

Market Strategy Development:

   - Engage with customers, industry experts to identify top needs and emerging trends.

- Gather Market insights for new product development and improvements based on market customer feedback.

- Collaborate directly with the KOL and Regulatory manager to gain insights into the current and future technological requirements.

- Collaborate with product management and business development teams to develop go-to-market strategies

  - Build product positioning, messaging, and value propositions that resonate with target audiences

  

Campaign Management:

  - Plan, implement, and manage coordinated marketing campaigns across multiple channels, including digital and live events.

  - Collaborate with regional marketing teams to ensure campaign consistency and alignment with global strategies.

  - Supervise and analyze campaign performance, making data-driven adjustments to optimize results.

Event Management:

  - Plan and coordinate participation in industry conferences, trade shows, and webinars.

  - Develop event strategies to improve brand exposure and generate leads.

Digital Marketing:

  - Coordinate digital marketing initiatives, and social media.

  - Develop and manage the global website content strategy to ensure a consistent and engaging user experience.

  - Promote marketing automation tools to nurture leads and track engagement.

Qualifications:

- Bachelor’s degree in Marketing, Business Administration, Environmental Science, Food Safety, or a related field.

- Proficiency in marketing, with a focus on EFS market.

- *= years of proven track record of developing successful marketing strategies and campaigns.

- Strong understanding of the industry, including regulations, standards, and market dynamics.

- Excellent communication, writing, and presentation skills.

- Ability to work in multifaceted environment with a fast-paced.

- Experience with digital marketing, content creation, and event management.

- Experience in upstream marketing and influencing product development.

- Willingness to travel globally as the need arises.

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