**Overview** The senior marketing specialist will develop and execute channel marketing and communications activities for the Panasonic Connect mobility business (TOUGHBOOK brand). This role will be accountable for all channel marketing activities helping to drive distributor and reseller, awareness, engagement, and sales for ruggedized laptops, tablets, services, and other mobility solutions. The senior marketing specialist will collaborate closely with the channel sales team, mobility vertical marketing team, creative services, and digital team to create impactful marketing and sales enablement programs for our channel partners. This role with manage the channel marketing budget and will report on spending and ROI of marketing activities. The senior marketing specialist for channel marketing will partner with stakeholders to develop content (brochures, whitepapers, testimonials), run channel events, host webinars, develop email campaigns, and contribute to other new initiatives dedicated to driving engagement with channel partners. This role will manage the channel partner web portal and roadmap to ensure partners have access to our latest content. **Responsibilities** At Panasonic Connect, we connect the power of people and technology to change work, advance society and help connect to tomorrow. Empathy, results, relentlessness and teamwork are the foundations of the Panasonic Connect Culture. Our mission is to elevate the employee experience by empowering individuals to use their voice and have a positive impact on our business. Watch this video (https://www.youtube.com/watch?v=BoeB34sJFMs&t=1s) to learn about Panasonic Connect and see how we connect talent to opportunity. Come join our journey! **What You'll Get To Do:** + Develop and execute a comprehensive channel marketing strategy and project manage deliverables. + Manage (create, post and monitor) partner portal content and report on usage by partners. + Manage the creation and distribution of content such as collateral and promotional materials to the website, portal, and sales enablement app. + Collaborate with channel managers to ensure agreements are adhered to – review MDF proof of performance suggest optimizations. + Maintain calendar of/ and project manage distributor and partner events, collect leads for CRM processing. + Manage monthly email bulletin program communicating product news, promotions, and special offers. + Plan and host the quarterly channel webinar to create awareness of new products, campaigns, and other initiatives relevant to channel partners. + Plan and execute technology roadshow events as needed. + Use approved messaging framework to create and continually enhance channel-tailored messaging for communications including tradeshow graphics, web pages, email campaigns. + In partnership with the marketing team, write and edit internal and external communications for partners, including email marketing campaigns, videos, and PowerPoint presentations. + Lead voice of the customer projects targeting channel partners, including research and surveys, to ensure channel partner needs are being met. **Qualifications** **What You'll Bring:** **Education & Experience** **:** + Bachelor’s degree in Marketing, Business or related field required + 5+ yrs. of experience in B2B marketing with proven track record of delivering business results. + Channel marketing experience in a B2B technology sales environment preferred but not required. **Problem Solving** **:** + B2B/Market Understanding: Has proven ability to understand business needs, unearth new insights, and translate into successful marketing content + Ability to juggle multiple projects while meeting demanding deadlines, produce high-quality work and project a positive attitude **Communications** **:** + Strong attention to detail; keen writing, editing and proofreading skills. + Ability to work, organize, and be effective in a complex matrix organization. **Other Requirements** **:** + Available to travel for trade shows and events approximately 15% **What We Offer:** + High Performance Culture + A focus on Diversity, Equity and Inclusion + Teamwork and Collaboration + Rewards and Recognition + Learning & Development Opportunities Across Multiple Business Units + Competitive compensation packages + Hybrid work model + Comprehensive benefits + Paid Parental Care Leave + Educational Assistance + Volunteer time off + Total Well Being Program + Employee Referral Program _Panasonic is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, sex, sexual orientation, national origin, disability status, protected veteran status, and any other characteristic protected by law or company policy. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation. Pre-employment drug testing is required for safety sensitive positions or as may otherwise be required by contract or law. Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S. Thank you for your interest in Panasonic Corporation of North America._ **The salary range below is just one component of Panasonic Connect's total package. Actual compensation varies depending on the individual’s knowledge, skills, and experience. This role may be eligible for discretionary bonuses and incentives.** **Salary Range** $90k - $110k plus Bonus REQ-151005