Job Summary

We are seeking a Sr. Business Analyst with 9 to 11 years of experience to join our team. The ideal candidate will have extensive experience in SFMC- Exact Target Config SFMC Interaction Studio SFMC Exact Target SFMC Core Configuration SFMC Advanced SFMC CDP and DMP SFMC Advance Cross Channel and Marketing Cloud (SFMC). The role is hybrid with a day shift and does not require travel.

Responsibilities

Analyze business requirements and translate them into technical specifications for SFMC solutions.Oversee the implementation and configuration of SFMCExact Target Config SFMC Interaction Studio and SFMC Core Configuration.Provide expertise in SFMC Exact Target and SFMC Advanced to optimize marketing campaigns.Collaborate with cross-functional teams to ensure seamless integration of SFMC CDP and DMP.Utilize SFMC Advance Cross Channel to enhance multi-channel marketing strategies.Develop and maintain data models to support marketing initiatives.Conduct regular assessments of SFMC configurations to ensure alignment with business goals.Lead the troubleshooting and resolution of SFMC-related issues.Provide training and support to team members on SFMC functionalities.Monitor and report on the performance of SFMC campaigns.Ensure compliance with data privacy regulations in all SFMC activities.Stay updated with the latest SFMC features and best practices.Contribute to the continuous improvement of marketing processes and tools.

Qualifications

Possess a deep understanding of SFMCExact Target Config SFMC Interaction Studio and SFMC Core Configuration.Have hands-on experience with SFMC Exact Target and SFMC Advanced.Demonstrate expertise in SFMC CDP and DMP.Show proficiency in SFMC Advance Cross Channel and Marketing Cloud (SFMC).Experience with data models is a plus.Strong analytical and problem-solving skills.Excellent communication and collaboration abilities.

Certifications Required

All SFMC certificates

The Cognizant community:
We are a high caliber team who appreciate and support one another. Our people uphold an energetic, collaborative and inclusive workplace where everyone can thrive.

Cognizant is a global community with more than 300,000 associates around the world. We don’t just dream of a better way – we make it happen. We take care of our people, clients, company, communities and climate by doing what’s right. We foster an innovative environment where you can build the career path that’s right for you.

About us:
Cognizant is one of the world's leading professional services companies, transforming clients' business, operating, and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build, and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant (a member of the NASDAQ-100 and one of Forbes World’s Best Employers 2024) is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com

Our commitment to diversity and inclusion:
Cognizant is an equal opportunity employer that embraces diversity, champions equity and values inclusion. We are dedicated to nurturing a community where everyone feels heard, accepted and welcome. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

Disclaimer: 
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.

Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.