Job Type

Full-Time/Hybrid from San Juan

General Description

Leads marketing support for specific Business Units in their growth objectives by managing the design, development and implementation of marketing strategies and plans to support the organization’s products, services, and business goals, while aligning products and services with customer preferences. 

Essential Duties and Responsibilities

Develops strategy, plans, and manages marketing support to launch and position products and services in collaboration with business units: 

Leads the designs, development, and implementations of comprehensive marketing strategies & plans to support business growth objectives.  Responsible for the execution of specific marketing strategies and media plans to position products and services (existing and new efforts) based on customer analytics.  Analyzes data and insights to prepare campaign briefs considering competitive landscape, market, customer data and trends.  Effective management of marketing campaigns in conformity with the established branding guidelines and integrating traditional and digital media that comply with the 360 concepts, according to budget.  Delivers results in alignment with business goals, while being effective and efficient, identifying opportunities and monitoring efforts outcome to optimize campaigns.  Manages and oversees monthly or as per needed reports, dashboards, and presentations to monitor and optimize efforts. Assures data integrity and quality.  Ensures the fulfillment of all operational/regulatory processes in his/her group.  Manages assigned budget and resources.  Provides an excellent customer service to internal business units and promotes collaboration.  Proactively connects, communicates, and involves peers (internal and from relevant parties outside Marketing) in the development, engagement and results of initiatives that have an impact to Popular. Develops and coaches’ employees. Establishes development plans.

 

Supervisory Responsibilities:

Carries out supervisory responsibilities in accordance with the Organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Education

Bachelor’s degree in communication, Finance or Marketing.

Experience

Three (3) years of supervisory experience, and five (5) years of solid Marketing and Sales experience. 

Certifications / Licenses

No certifications or license needed.

Knowledge, Skills and Abilities (KSA's)

Building Effective Teams - Builds and maintains strong working teams with a clear sense of purpose and objectives. Always fosters collaboration, effective conflict resolution and a strong team morale. Provides a supporting, inspiring and empathetic human-centered working environment. Appropriately involves others in decisions and plans. Credits others for their contributions and accomplishments. Developing People - The ability and willingness to develop the long-term capabilities of people through adequate coaching and feedback, shaping roles and assignments and rewarding achievement. Oral Communication: (Spanish and English) Speaks clearly and persuasively in positive or negative situations; Demonstrates group presentation skills. Written Communication: (Spanish and English) Writes clearly and informatively; Edits work for spelling and grammar; Presents numerical data effectively; Proficient doing presentations and business reports. Focus: Stays focused on main issues, prevents irrelevant issues or distractions from interfering with timely completion of assignments Analytical: Collects, research, and complements data; Synthesizes complex or diverse information Design: Demonstrates attention to detail; Applies design principles; Generate creative solutions Problem Solving: Identifies and resolves problems in a timely manner; Develops alternative solutions. Knowledge of one or more of the following software’s: Microsoft Office, Presentations, Excel, Internet, Internal Business software’s, other related software.

Region Locations

San Juan, PR 

Work Schedule

Hybrid

Additional Requirements

The information provided here is only a general guide as to the nature of the position and does not constitute an exact description of the goals, tasks, duties, and responsibilities of the position. The specific details of each position are described in the employee’s performance evaluation.

Important: The candidate must provide evidence of academic preparation or courses related to the job posting, if necessary.

 

ABOUT US

Popular is Puerto Rico’s leading financial institution and have been evolving since it was founded over a century ago. From a small bank it has developed into a large corporation that offer a wide variety of services and financial solutions to our customers, with presence in the United States, the Caribbean and Latin America.

As employees, we are dedicated to making our customers dreams come true by offering financial solutions in each stage of their life. Our extensive trajectory demonstrates the resiliency and determination of our employees to innovate, reach for the right solutions and strongly support the communities we serve; therefore, we value their diverse skills, experiences and backgrounds.

We reaffirm our commitment to always offer essential financial services and solutions for our customers and communities, including during emergency situations and/or natural disasters. Popular’s employees are considered essential workers, whose role is critical in the continuity of these important services even under such circumstances. By applying to this position, you acknowledge that Popular may require your services during and immediately after any such events.

If you have a disability or need more information about requesting an accommodation, please contact us at asesorialaboral@popular.com. This email inbox is monitored for such types of requests only. All information you provide will be kept confidential and will be used only to the extent required to provide needed exemptions or reasonable accommodations. Any other correspondence will not receive a response.

 

Are you ready for a rewarding career?

 

Popular is an Equal Opportunity Employer
Learn more about us at www.popular.com and keep updated with our latest job postings at www.jobs.popular.com.
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