Job Summary:

The role of Disney’s Corporate Brand organization is to combine a deep understanding of our global consumer with strategies, initiatives, and campaigns to both protect and grow our brands and key franchises. 

The Sr Specialist, Brand Development & Integration will play a critical role in driving the execution of our enterprise-wide YouTube initiative.  The Specialist will partner with the Sr. Manager, Brand Development & Integration as well as other team members to implement strategic changes to The Walt Disney Company’s approach to YouTube while also playing a key role in the governance and stakeholder management of our branded YouTube ecosystem. The ideal candidate will have a strong background in business development, strategic thinking, relationship management and performance analytics.

Responsibilities:

Business Initiative Execution:

Support managers in tracking of deliverables and key milestones

Maintain and track detailed plans with key stakeholders

Enterprise-wide Prioritization & Strategy Development:

Track priorities and efforts across branded channels

Stay abreast of industry trends, audience behavior, and competitive landscape

Support in the coordination of work across internal teams

Monetization and Content Performance:

Utilize YouTube analytics to track key KPIs for content and channel performance and incorporate into presentations to help inform decision making

Identify key performance indicators and enterprise-wide pillars for content success

Collaboration & communication:

Build and maintain relationships with key internal and external stakeholders to share and implement best practices for content uploads, metadata management, and legal compliance

Serve as the primary point of contact for managing the enterprise YouTube relationship

Basic Qualifications:

3+ years of strategy, business management experience or related experience

2+ years of Entertainment experience

Demonstrated ability to work effectively in a fast-paced, dynamic environment

A proactive and positive attitude and a desire to get things done

Proficiency with Microsoft Office Suite

Preferred Experience:

Digital content background

Experience and familiarity of YouTube (Formats, Policies, KPIs, etc.)

Strong quantitative and analytical skills

Education

Bachelor’s Degree or equivalent experience

The hiring range for this position in Burbank, CA is $91,900 to $114,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.