Client Reference Code: 2024-36147

Spectrum Reach (www.spectrumreach.com) helps local businesses grow through the best content, insights, products, and people that connect advertisers to their intended audiences across TV, apps, social, and other media platforms.  Spectrum Reach operates in multiple states and local markets that can reach over 27 million households by creating scalable advertising and marketing services driven by data insights and award-winning creative services.

The Senior Manager, Programmatic Account Management (Local) is responsible for leading Programmatic Account Management for our Local Ad Sales business and partnering with our Local Programmatic Sales team to deliver the needs and deepen partnerships across agencies and advertisers with a focus on mid-market/ regional/ independent customers.  This role is a coach/ player role; in addition to leading the team, the Senior Manager, Programmatic Account Management will manage a handful of accounts. 

This key team member is integral to ensure advertisers and agencies have a positive customer experience and help fuel Spectrum Reach programmatic revenue growth through consultative and technical approach.  This role requires experience leading a team, setting goals, and working with partner teams in National Account Management to develop best practices within the account management discipline of a programmatic business (preferably streaming/ OTT/ CTV). 

Major Duties and Responsibilities

Team Leader

Manage and coach a small (but growing) team of Account ManagersEnsure team delivering a best-in-class customer experienceEnsure all campaigns delivering to expectations of clients and sales teams Develop goals, tactics, and best practices for account management team Responsible for defining and allocating responsibilities among the team Partner with Sales team, and Partnerships teams to grow business and meet the needs of the marketplaceX-functional collaboration and excellent relationships with product, yield, and ad ops

Key Account(s)

Serve as lead Account Manager for handful of key account(s)Provide campaign management, customer support, and partner with sales lead on select account(s)

Campaign Management

Develop optimal campaign lifecycle from deal creation to QBREstablish key benchmarks/ KPIs for accounts and deals for team to manage toEnhance documentation through lifecycle inclusive of deal intake/ specs form, troubleshoot questions, client check-insOrganize x-functional calls for AM team for kick off calls (for big or complex deals), challenging troubleshooting, etc.

Customer Support

Develop client segmentation (e.g. Gold, Silver, Bronze) that will be used to inform LOE by account management teamEstablish cadence of client touch points and service level for each client segment Form client relationships with our largest accounts (e.g. Gold) to help your team deliver on client expectations Provide templates to your team for QBRs, check-ins, communication, etc.

Sales and X-Functional Partnerships

Align goals with Local Sales Leaders, National Sales & Account Management, and x-functional partners Collaborate with sales team on to manage pipeline, stakeholder mapping, cultivating new relationships, and deal flowSupport team marketing/ sales material creation for agency/ client specific meetings Understand agency objectives and KPIs and translate that into programmatic deals that meet those needsPartner with Yield team to maximize inventory usage to ensure deal delivery and/ or help fill holes to maximize fill rate Stay ahead of the curve on marketplace trends relating to programmatic and CTV

Skills/Abilities and Knowledge

People leader in account management role Knowledge of the programmatic ecosystem, and how Streaming/ OTT/ CTV is bought and soldExperience within Local Ad Sales and mid-market/ independent agenciesClient segmentation and development of a level of service across multiple tiers of client segmentsVision of what a good customer experience and lifecycle looks like for programmatic streaming Experience with PMP and PG deal typesExperience with Salesforce, SSP Platforms (Magnite, Freewheel), and other Advertising software or technology Familiarity with and experience in programmatic; understanding of deal IDs, metrics, and optimization strategiesCustomer obsessed to insure excellent client experience and service pre, during, and post Demonstrated organizational skills and attention to detailEffective communication skills in a faced paced sales environmentCollaborative mindset, ready to work with multiple cross-functional departmentsMust be an excellent problem solver with expertise in finding solutions with the help of others High level proficiency in MS Office, particularly excel as well as other data and analytics softwareEffective verbal, written, and interpersonal communications with overarching skill to translate data, information, and research into powerful points of view—ability to craft and tell a compelling storyFamiliarity with writing rationales and/or agency POVs (“point of views”)An analytical mindset that identifies solutions based in dataPassionate about the convergence of entertainment, technology, and data that is fueling new opportunities for Spectrum Reach, agencies, and advertisers.Comfortable with entrepreneurial speed and “pinch hitting” for different roles as we build

Education

Bachelor's degree (B. A.) from four-year College or University preferred or equivalent combination of education and experience

Related Work Experience                                                      

2-3 years’ of people leadership experience 5-8 years’ experience in programmatic account management experience

Preferred Qualifications

Previous experience leading a team of account managers Experience working within a high growth newly formed programmatic business Previous experience in an Publisher, Ad Agency, SSP, DSP, Agency Trading DeskHands on experience with SSP, DSPs, marketplaces (e.g. SpotX, TTD, Freewheel)

Understanding of 3rd party ad servers, tags, and video ad serving concepts (e.g. VAST)

Job Code : SAS612

2024-36147
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A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

The pay for this position has a salary range of $69,200.00 to $163,300.00. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and location. Also, certain positions are eligible for additional forms of compensation such as bonuses.


In addition, this position has a commission earnings target starting at $60,933. FCC Unit: 13542 Business Unit: Spectrum Reach Zip Code: 10019

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