The Position:  This position translates ideas and market research into strategy to manage the product and portfolio life cycles.  Additionally, ensures that a product’s services and features meet the market's needs and the product's initial design intent. Develop strategies to maintain or increase a product’s profit margin throughout the product life cycle. Stays abreast of competitor activities as well as industry trends and regulatory compliance issues. 

Established overall strategy for delivering sales tools and collateral to the field for sales engagements. Gathered product evidence in the form of benchmarks, demos, case studies, and testimonials.  Boost internal and external product awareness through websites, events, advertising, and PR.  Responsible for determining pricing, channel placement, launch, sustained promotion, and ongoing changes to products through the product life cycle.

Reporting Structure:  The position reports to the VP of Marketing Horton Pedestrian Access Systems (HPAS).

Location:  The position is located at the corporate offices of Overhead Door Corporation/division offices for HPAS.