Sponsored Content Specialist

We’re looking for a creative and driven social media specialist to join our growing advertising operations social media team at Hearst Newspapers. You’ll be focused on fulfilling content requests (often referred to as “sponsored” or “co-branded” posts) from our advertisers on 12+ publisher social profiles. Other key job responsibilities will include supporting paid and organic strategists with their current agency clients. This is a great role for fine-tuning both organic and paid social media skill sets, all while working with nationally recognized media brands and clients!

What You’ll Do

Own advertiser’s content request fulfillment process from start to finish. You will ensure that the advertising client has provided the necessary assets for ad creation, write/edit the copy for the social post, get editorial approval on the post, and publish the post on the publisher’s social profile. This process also includes managing the boosting budget for these sponsored content. This includes building the target audience, properly pacing the budget spend, and being able to share reporting on results if requested. You will also support the rest of the social media team with the agency clients. Requests include copywriting, organizing client content assets, and setting up paid social media audiences/campaign structures.

What You Need

1 year of proven experience in creating and executing social media content and proven paid campaign experience from start to end. Bachelor’s degree or equivalent experience in marketing, communications, advertising, or related field Superior written and verbal communication skills, as well as the ability to effectively work with editorial teams Experience with creating posts on Facebook, Instagram, and LinkedIn. Twitter and other social channels are a huge plus! Experience using Facebook Ads Manager and other paid social media tools Ability to perform light design work (typically in Canva) Self-starter and quick to execute, brainstorm, and communicate with clients and sellers Content marketing and SEO writing experience is a plus!

Our Benefits: At Hearst, we not only support our employees through personal and professional development, but we also believe in promoting each individual’s physical, financial and emotional wellbeing (and that of their family).  Our industry-leading benefits include:

Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy. Invest for the Future: Competitive retirement plan with matching program in most markets. Generous Paid Time Off: Recharge with ample time off, including holidays and vacation. Paid Parental Leave: Support for growing families, with paid leave for new parents. Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones. Emotional Wellbeing: Be your best self with our mental wellness benefits. LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for every individual’s unique needs. Fertility Coverage & Menopause Support: Helping you along every step of your family journey. Pet Wellness Reimbursement & Rover Credits: We care about your pets, too – helping you keep them happy and healthy. And more, click here for additional benefits and details.