Requisition ID: 185677
Career Group: Corporate Office Careers
Job Category: E-commerce Mktg. & Digital Experience
Travel Requirements: 0 - 10%
Job Type: Full-Time
Country: Canada (CA)
Province: Ontario; British Columbia
City: Mississauga, Burnaby
Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.
Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.
A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.
We are looking for a CRM Specialist to join our Retention Marketing Team for a one-year maternity leave cover. This role is ideal for a technically savvy individual with a strong marketing background, who can execute campaigns from ideation to deployment and optimization based on data. You will own the execution of our weekly flyers, and promotional emails as well as leveraging your expertise in Salesforce Marketing Cloud to influence our retention strategy and customer lifecycle campaigns.
Here’s where you’ll be focusing:
Develop and execute email, SMS, and push notification campaigns using Salesforce Marketing Cloud (Email Studio, Journey Builder, AMPscript). Lead the execution of our weekly flyer campaigns, ensuring the content is engaging and aligned with promotional strategies. Provide regular performance reports and maintain an ongoing understanding of marketing data, email marketing metrics, reporting tools, and trends to make data-driven recommendations for promotional campaign improvements and long-term retention strategies. Manage end-to-end retention campaigns execution, from brief to deployment, ensuring content is relevant and aligned with our business objectives. Collaborate with cross-functional teams, including creative, legal, data, and merchandising, to ensure messaging is on-brand and effectively targeted. Implement A/B testing, segmentation, and dynamic content strategies to continuously optimize email channel performance. Ensure technical accuracy in email coding, automation flows, and database connections following robust QA processes. What you have to offer:2+ years of hands-on experience with Salesforce Marketing Cloud, with strong proficiency in Journey Builder, AMPscript, Email Studio, and automation tools. 2-5 years of marketing experience, with a focus on CRM, customer retention, or email marketing. Strong knowledge of email marketing metrics and best practices (open rates, CTR, deliverability, etc.) and the ability to translate data into actionable insights that shape both creative and promotional strategy. Experience with email coding (HTML, CSS), and familiarity with email testing tools like Litmus. Experience with data analysis tools such as Google Analytics 4, Datorama, Tableau, or other relevant platforms to monitor and report on performance metrics. Exceptional project management skills and ability to juggle multiple campaigns in a fast-paced environment. Proven ability to work collaboratively with creative teams and brief content for successful campaign execution. Previous experience in e-commerce or b2c industries is an asset. Salesforce Marketing Cloud certification is a plus.
At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.
The salary range for this position in British Columbia is $60,666.00 - $83,000.00. We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure that you are paid fairly and competitively.
We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.