Shanghai, Shanghai, China
3 days ago
Specialist, Product Marketing
A Career at HARMAN
As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.

Responsibilities

Value proposition: Work with Product Managers to convert global assets into materials that fits target consumer groups and sales channels in local market, making value propositions that better received by Gen Z and/or female group. GTM execution: Responsible for new product Go to Market execution, including social media seeding pitching and execution,  work closely with PR and Online/Offline marketing team to promo new products in preferred platforms of GenZ.Sales training: Creating sales tools include but not limited to training deck, product one pages, etc. Make introduce/selling easier. Delivery on site/online product training on behalf of team or company.Market analysis and data mining: Collect and consolidate data of market and competitors, making analysis and support product strategy.Promo products: As an ambassador of our products and deliver product presentation in public.

Requests:

Minimum 3 years working experience in consumer related product categories.Proved working experience in online marketing or product marketing area.Profound self-learning ability and good intuition.Bachelor degreeBelow 30 years old, female preferredLanguage: CET6 and above,

HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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