Coca-Cola Beverages South Africa (CCBSA) has an exciting opportunity in our Marketing department.
We are looking for talented individual with relevant skills and experience for Special Events Manager, which is based at Phoenix. The successful candidate will report directly to the Regional Sales Execution Manager.
Key Purpose Statement
Develop and implement a Special Events plan, aligned to the business strategy, to drive brand relevance and support revenue and market growth.
Key Dimensions
Special Events Plan Execution - The effective execution of the Special Events plan Special Events budget - Adherence to allocated budget OPEX Management - The effective management of overtime Asset Management - Cooler, vehicle and branding asset management RACM Compliance - As per company standards Key Duties & ResponsibilitiesKey Outputs and Accountabilities
Collaborate with the Brand and Commercial team to drive the national special events plan within the region which contributes to market share gains. Collaborate with the Sales Execution and Commercial team to devise a regional annual special events plan and budget, aligned with the business strategy, which supports revenue growth. Review the effectiveness of the regional and national plan and update it to drive optimal return on investment. Drive and monitor the execution of the events plan, through the Special Events team, to ensure adherence of the plan in terms of event specific standards and requirements. Devise a framework by event type or category to ensure event execution in accordance to relevant guidelines, standards and requirements. Maintain and develop, new and ongoing, stakeholder relationship which adds value to the brand and revenue. Identify event opportunities within the market that we operate within, which can be leveraged for brand presence and revenue exposure. Drive adherence to allocated budget by monitoring it and ensuring effective cost controls. Drive and ensure adherence to relevant health and safety and legal requirements related to special events. Draw and compile reports to present breakdown on product categories and subtrades targeted by special events, aligned to the business strategy. The effective management and maintenance of special event assets according to business plan. Monitor and/or drive adherence to relevant execution standards for Special Event customers and events. Coordinate required training and provide on-the-job coaching to drive Special Events capability. Skills, Experience & EducationQualifications & Experience
A relevant formal qualification (e.g. Sales, Marketing, Public Communication). At least 5-7 years within a Sales and/or Marketing environment. Experience in an eventing and experiential marketing space will be advantageous. Computer literacy (MS Office).Knowledge
Knowledge of the market. Sales or Marketing principles and practices. Relevant Company policies and procedures. Relevant business systems. Product knowledge. Business vision and objectives. RTM principles. Market execution standards, tools and measures. Customer service standards. Distribution systems. An understanding and awareness of competitor trends and RTM. General
The advert has minimum requirements listed. Management reserves the right to use additional or relevant information as criteria for short-listing. Interested applicants, who meet the above employee specifications, should please apply. Suitable equity candidates will be given preference in line with our Equity Plan.