Online Advertising is one of the fastest growing businesses on the Internet today, with about $70 billions of a $600 billion advertising market already online. Search engines, web publishers, major ad networks, and ad exchanges are now serving billions of ad impressions per day and generating terabytes of user events data every day. The rapid growth of online advertising has created enormous opportunities as well as technical challenges that demand computational intelligence and scalable algorithms. Computational Advertising has emerged as a new interdisciplinary field that involves information retrieval, data mining, machine learning, statistical modeling, optimization, linear algebra, and micro-economics, to solve challenging problems that arise in online advertising.
The Microsoft Ads Marketplace and Serving is a dynamic group responsible for developing a comprehensive platform that empowers users to manage the marketplace, monitor business KPIs, and optimize system performance. This platform serves as a one-stop-shop for a wide range of analytics, diagnostics, and debugging scenarios, offering valuable insights into Microsoft Ads demand, supply, user behavior, experimentation, and the Delivery Engine backend. In this self-motivated and results-driven environment, your potential will be fully realized. As a key member of our team, you will contribute to building a highly scalable and performant platform that impacts numerous components of our technology stack.