Why BayCare?

At BayCare, we are proud to be one of the largest employers in the Tampa Bay area. Our network consists of 16 community-based hospitals, a long-term acute care facility, home health services, outpatient centers and thousands of physicians. With the support of more than 30,000 team members, we promote a forward-thinking philosophy that’s built on a foundation of trust, dignity, respect, responsibility and clinical excellence.

Summary:

Oversee the day-to-day coordination and monitoring of BayCare social media properties, in collaboration with the Communications Team. Works consistently to achieve ensure the smooth implementation of the social media strategy across the health system. Coordinates the implementation of social media policies and best practices to ensure team members are knowledgeable of policies and procedures relating to social media use. Coordinates social media content schedule development with hospital social media contributors, helps craft messages to all audiences and assists with issues management. Educate internal stakeholders, senior management, and teams on internal social marketing channel value, best practices, and ongoing evolution implications.Monitors metrics and establishes KPIs for social media success. Assists the Communications Team with content writing and media monitoring.

Minimum Qualifications:

Education:

Required - Bachelors - Marketing, Mass Communications, Journalism or a Related FieldPreferred - Masters - Journalism

Experience:

3 years of experience in Marketing3 years of experience working with social media preferably in healthcareCommunity Management skills

Facility:

BayCare Health System, Communications Baycare-BCHS

Location: BayCare System Office West

Status: Full Time, Exempt: Yes

Shift Hours: 8:00 AM - 5:00 PM

Weekend Work: Occasional

On Call: Yes - rotation

How often will this team member be working remotely? Hybrid

Equal Opportunity Employer Veterans/Disabled