Social Media Assistant
Because we strive to put people first. Culture, our way.

What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.

The Social Media Assistant role is responsible for creating social media content that will inspire and engage our followers at Primark. You will work directly with the Social Media Officer, Coordinator and other Social Media Assistants to create daily social media content across multiple social networks and support the Social Media Manager with ensuring the social media strategy is embedded in all worked shared on our social channels.

What you’ll get:
People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:27 days of leave, plus bank holidays and if you want, you can buy 5 more.Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.
What You’ll do:Writing, scheduling and posting content daily across all Primark social channels.Identify and create interesting and relevant content, working closely with the team to ensure that we are continually exploring new approaches and adopting a ‘testing’ culture.Produce a weekly report to analyse the performance of content across channels and suggest improvements.Liaise with internal departments to gain key information on product, such as product ORINs, to support content.Monitor, manage and engage with social media interactions through community management; identifying and creating engaging content that will drive interest. Continuously monitor UGC from influencers, micro-influencers & fan community, selecting key posts for approval & inclusion in our social plan.
What you'll bring
We want every person in our organisation to feel like they’re making a key contribution. Here are some of the experiences and skills you’ll need for the role:Demonstrable passion for social media and fashion with, ideally, 1+ years working in digital, retail or fashion journalism.Current Social media knowledge from the latest social platform updates to emerging platformsA passion for creating social-first content and be comfortable shooting on iPhone. Pulse on breaking social media trends and constantly on top of what’s happening in cultureGreat copywriting skills for writing social copy in brand tone of voice and short snappy lines
Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business a over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.

If you need any reasonable adjustments or have an accessibility requests, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns please reach out to our talent acquisition team to discuss.