Summary Serves as the Social Media Analyst in a Defense Commissary Agency (DeCA) HQ location. The primary purpose of this position is responsible for all marketing program resources related to patron awareness, branding, consumer advocacy, social media, marketing and business analytics. Read the entire announcement before starting the application process. Relocation Incentives Offered: No Recruitment Incentives Offered: No Retention Incentives Offered: No Responsibilities Position responsibilities include: Design and execute innovative social media strategies to inform, educate, and engage eligible customers, attract new patrons, and retain existing ones. Leverage emerging trends, platform-specific opportunities, and audience engagement techniques to effectively promote the Commissary benefit and support the Agency's missis. Develop and disseminate diverse data and informational materials to enhance understanding of the Commissary Brand and the Agency's business initiatives, utilizing various social media platforms. Analyze the performance of social media campaigns across multiple platforms using a variety of social media management tools, providing insights to improve engagement and campaign effectiveness. Deliver premier customer service, ensure patron satisfaction with products, and expand the availability and awareness of the Commissary benefit. Identify and implement optimal methods for using social media listening and platform performance tools, offering data-driven and actionable insights to guide strategic decisions. Read the entire job announcement. Focus on the following sections to understand whether or not you qualify for the position. This critical information is found under: Duties and Qualifications How to Apply (including a preview of the assessment questionnaire, if applicable) How You Will be Evaluated Your resume must thoroughly describe how your skills and experiences align to the criteria defined in the Qualifications section of this announcement and it must support your responses to the assessment questionnaire. We do not assume you have the necessary experience to successfully perform in this job regardless of your employment history or academic career. Requirements Conditions of Employment Qualifications You must meet the Office of Personnel Management (OPM) qualifications for series 1101 and additional requirements by the announcement closing date. Your resume must clearly show that you have one (1) year of experience conducting job analysis, posting vacancies in an automated system, advising management on a variety of recruitment authorities and techniques, evaluating applicants for eligibility and qualifications, creating and issuing referral certificates, making job offers and onboarding personnel, and preparing and auditing personnel actions for accuracy and regulatory compliance (specialized experience) equivalent to at least GS-11. Experience can be under other Federal service pay systems, private sector, or military. Examples of qualifying specialized experience: - Creates and executes social media strategies designed to inform, educate, and engage target audiences, utilizing data-driven insights and platform-specific tools to align with organizational objectives. - Actively engages with audiences by responding to comments and addressing customer inquiries - Applies quantitative and qualitative analysis methods to evaluate social media performance across multiple channels, measuring campaign effectiveness and ensuring audience engagement and operational efficiency. - Prepares detailed reports and presentations, demonstrating the ability to organize and deliver briefings to managers, fostering understanding and acceptance of findings and recommendations. You will receive credit for all relevant qualifying experience (paid and unpaid), including volunteer work done through National Service program (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Additional Requirements that must be met by the closing date. Time-in-grade applies to the promotion of current and former federal employees who hold or have held a permanent GS position in either the competitive or excepted service in the previous 52 weeks, including current employees applying under VEOA. Your application package must contain proof you meet this requirement. See Required Documents for more information. For GS-12: You must have 52 weeks of Federal service at or equivalent to GS-11. Time after competitive appointment. Current federal civilian employees must have completed at least 90 days of federal civilian service since being selected for a nontemporary appointment from a competitive examination register of eligibles (an announcement opened to the public) or under a direct hire authority. As part of the online application process, you will respond to a series of questions designed to evaluate your level of experience in these competencies: Communications and Media Customer Service Minimum Qualifications GS-12 Qualitative/Quantitative Analysis Overtime: Occasional Fair Labor Standards Act (FLSA): Exempt Bargaining Unit Status: Not Covered Those retired under CSRS or FERS considered: No. DoD criteria not met. Telework eligible:Yes Remote work eligible: No Education You may not use education to qualify for this position. Additional Information Executive Order 12564 requires a federal workplace to be free of illegal drugs and prohibits the use of illegal drugs both on and off duty by federal employees. As a reminder, marijuana is still classified as an illegal drug by the Federal government and is prohibited for use by Federal employees even if such use is legal in the state where the Federal employee resides and/or works. The Defense Commissary Agency is a Drug-Free Federal Workplace where the use of illegal drugs will not be tolerated and may result in penalties up to and including removal from Federal service. The display of a salary range on this announcement does not suggest or convey an entitlement to a higher rate of pay. Upon first appointment to a civilian position in the Federal government, you are entitled only to the lowest step (Step 1) of the grade for which selected. The minimum age requirement is generally 18 years. Employing those under 18 may be possible under certain circumstances. If under 18 years of age, ensure you provide documentation showing how you are eligible. Applicants with financial difficulty are not automatically removed from consideration. Selectees are required to complete an online onboarding process. Retired military service members cannot be appointed to a Department of Defense (DoD) civilian position within 180 days of their retirement date. 5 United States Code 3326. Most civilian PCS entitlements are now taxable. The Relocation Income Tax Allowance (RITA) reimburses eligible employees for additional Federal, State, and local income taxes incurred as a result of receiving taxable travel income. More information is available at Civilian Relocation/PCS Tax Changes. The following may result in a rating of ineligible. Ineligible applicants receive no consideration. Not selecting an eligibility. Submitting an incomplete application package may result in your not being considered for this position. Your resume must reflect that you are either Part-Time with the number of hours listed, Full Time, or 40 hours per week as your work schedule. If you fail to provide this information in your resume, your resume will be considered as incomplete. Submitting encrypted documents or uploading Adobe portfolio documents. Submitting any document that contains a photo or image of you. Including social media links, inappropriate material or content, classified or government sensitive information on your resume. Deliberately attempting to falsify your application information, such as copying portions of this announcement into your resume. Appointment Eligibility Criteria. You choose how you wish to be considered for this position by selecting one or more of the eligibilities listed in the Assessment Questionnaire AND providing the supporting documents for the selected eligibility/eligibilities. Required documents are listed in the eligibility description. You are responsible for providing the documents required to prove you can be considered for the selected eligibility/eligibilities. HR does not select or change your eligibility/eligibilities for you, regardless of the supporting documents you submit. You are considered ONLY for the eligibility or eligibilities you select and for which you provide all required supporting documents. You will not be considered if you do not select an eligibility. If you have questions about which eligibility/eligibilities apply to you, contact the HR POC listed on this announcement.