At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.

Job Description:

Job Title: Social Media Analyst

Department: Marketing/Communications

FLSA: Non-Exempt

General Function

Seeking a dynamic social media analyst to execute cross platform data reporting and account governance for company-owned social media. The Ideal candidate will have experience with data analytics and visualization tools and a foundational understanding of data pipelines and reporting.  The candidate should possess the ability to think fast, communicate clearly, meet deadlines, multi-task, and react with good judgement with alignment to the Hy-Vee brand.
 

Reporting Relations

Accountable and Reports to: Social Media Manager

Positions that Report to you: None

Core Competencies:

• Collaboration

• Clear communicator

• Detail and results oriented

• Growth mindset

• Customer focused

• Professionalism

Primary Duties and Responsibilities

• Collect, clean, organize and analyze data to deliver comprehensive reports and dashboards to identify opportunities for growth or innovation.

• Craft insightful analysis using data and departmental goals to help report findings, identify trends, and provide actionable recommendations to optimize marketing strategies.

• Establish measurement frameworks and benchmarking systems to assess effectiveness.

• Facilitate various report requests as assigned, including but not limited to sentiment reports, campaign reports, monthly combined organic and boosted performance reports, platform reports, etc.

• Research and track competitor performance to provide strategic storytelling with data.

• Collaborate with teams to identify, analyze, and interpret trends or patterns in data.

• Lead on maintaining and auditing and tracking configurations changes in social media management systems.

• Provide social media account access and account governance for individuals and groups across the company.

• Provide corporate, legal and platform social media governance.

• Maintain and augment Sprinklr Social Media Publishing tool to align with company goals.

• Create reports, presentations and resource documents for internal and external marketing teams.
• Track monthly follower growth for all Hy-Vee social media platforms.

• Report to work when scheduled and works expected number of hours.
 

Secondary Duties and Responsibilities

• Set up, manage and optimize company-owned social media accounts to align with company goals.

• Support Hy-Vee corporate and local marketers and Customer Care teams with best practices and Sprinklr training.

• Create and provide training on engagement and reporting dashboards for Sprinklr users.

• Collaborate with Paid Media and agency partners to align on ad account management.
• Assist in Google Analytics reporting.

• Assist with managing Meta and Pinterest invoicing.

• Review and recommend new features, software, data, publishing or project management tools.

• Translate business needs into documented processes.

• Stay current on social media trends and platform developments.

• Perform other job-related duties and special projects as required.

Knowledge, Skills, Abilities and Worker Characteristics

• Commitment to the Hy-Vee Mission and a willingness to promote the values of the company.

• Excellent verbal and written communication skills.

• Excellent interpersonal skills.

• Ability to identify problems, develop and execute solutions.

• Ability to interact with advanced computer systems, including schedule management and presentation production applications

• Ability to present complex data in a way that’s easy for non-technical stakeholders to understand. 

Education and Experience

• Bachelor’s Degree in data analytics, computer science, business, social media with focus on data analytics or related field.

• 5+ years previous related work experience preferred.

• Deep understanding of Meta Business Suite, Meta Ads Manager, TikTok Ads Manager, Pinterest Ads Manager, and Google Analytics as well as other paid social media tools.

• Highly experienced with major social media platforms including, but not limited to Facebook, Instagram, X, TikTok, Pinterest, YouTube and Threads.

• Experience as system admin on Sprinklr or other social media management system preferred.

• Ability to use tools to clean, organize and validate raw data.
 

Supervisory Responsibility (Direct Reports)

None

Are you ready to smile, apply today.