Social Analyst
Publicis Groupe
**Company description**
Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.
PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.
Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.
\#WeArePGD
**Overview**
**LANGUAGE LEVEL:**
+ English B2+ Upper Intermediate
**EDUCATION:**
+ Bachelor’s degree in marketing, Advertising, Communication, Business, or any relevant field.
**YEAR OF EXPERIENCE:**
+ 1 – 2 years of experience.
**Responsibilities**
**DUTIES AND RESPONSIBILITIES:**
+ Set up social campaigns, within each required platform, following agency and advertiser guidelines.
+ Run weekly status calls with internal stakeholders providing performance and pacing strategies.
+ Monitoring the health of your campaigns, and ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, website conversions, bid management, and ad creative based on performance history and the client's objectives.
+ Ensuring the quality of deliverables and campaign setup within the social media platforms.
+ Proactively makes suggestions and troubleshoots issues.
+ Maintain daily communication with the client’s campaign managers.
+ Report any issues that can spark within the operation promptly.
+ Deliver recommendations, execution & analysis of beta tests, new platforms, optimization strategies, and vendors.
+ Assist with Social and Digital media training sessions and complete the required certification and updates.
+ Connect daily with the global account team over email, IM, and/or video conference as necessary to ensure flawless execution of deliverables.
+ Proactively identify growth opportunities and regularly communicate them to clients.
+ Help develop documentation of best practices for improving operational efficiencies within the team and the group.
+ Keep abreast of industry trends through advertising and media journals and recognized marketing sources.
+ Generate powerful insights that add value to campaign performance and focus on better results.
**Qualifications**
**SKILLS AND QUALIFICATIONS:**
+ Intermediate social media campaign management/optimization knowledge.
+ Good Communication skills.
+ Result-oriented skills.
+ Attention to detail skills.
+ Analytical skills.
+ Technical savvy and specifically skilled in any digital vertical.
+ Strong knowledge of at least one social media platform while showing a good understanding of the overall media landscape (Meta, Twitter Ads, LinkedIn Ads, Snapchat Ads, Pinterest Ads, TikTok for Business).
+ Intermediate Excel Knowledge.
**Additional information**
**GOOD TO HAVE:**
+ Strong knowledge in one of the following fields:
+ Community Management
+ Media planning
+ Media Buying
+ Creative strategy
+ Ad Serving Tools: GCM, Sizmek.
+ Bidding Management Tools: Marin, Kenshoo, 4C.
+ Verification Tools: IAS - MOAT.
**CERTIFICATIONS:**
+ Meta certifications courses
+ Twitter Ads certification courses
+ Snapchat Ads certification courses
+ Pinterest Ads certification courses
+ TikTok Ads Certification courses
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