Job Description :

As Shopper Manager, you will be at the forefront of both Consumer and Customer Marketing with the goal to turn shoppers into buyers of our brands through shopper propositions that are aligned to the Category, Customer and Brand goals. You will play a crucial role in bringing to life brand strategy at the point of purchase. In collaboration with brand marketing, you will develop and execute strategies to influence consumer purchasing behaviour, focusing on understanding shopper insights, collaborating with retailers, and creating targeted marketing campaigns to drive product visibility, engagement, and sales.

You will be responsible for:

Shopper Insights Analysis: Utilizing shopper insights, market data, and consumer trends to develop actionable strategies and tactics to influence purchase decisions in-store and online.Collaboration with Retailers: Negotiating and executing shopper marketing programs, including in-store displays, promotions, and co-branded campaigns.In-store Activation and Merchandising: Developing and executing in-store activation plans to enhance product visibility, shelf presence, and shopper engagement, drive product trial and purchase. Monitor and evaluate the effectiveness of activities basis key performance metrics.Promotional Strategy and Execution: Developing promotional strategies and tactics to drive traffic, conversion and grow basket size. Collaborating with sales teams to ensure seamless execution.Digital Shopper Marketing: Collaborating with the SWC E-Commerce lead to develop and implement digital shopper marketing strategies to engage shoppers across strategic online channels,Cross-functional Collaboration: providing insights to inform product assortment, pricing, and promotional strategies. Collaborating on the development of integrated marketing campaigns that leverage both brand and shopper marketing insights to drive sales and brand awareness.Measurement and Analytics: utilizing shopper data, and market research to evaluate campaign performance and identify opportunities for optimization; prepare and share regular progress reports.Budget Management: Developing and managing the shopper marketing budget, allocating funds to different initiatives based on their strategic importance and potential ROI.

To be successful in this role, you will need:

Strong creative judgement and good commercial understanding (of our customers and their shoppers)Ability to inspire agencies to deliver great work and ideally some experience of working with key customers.Strategic focus and commercial acumen; ability to make bold strategic choices that deliver for the short and long term.Acute focus on performance and results, is highly accountable and determined to win.Pace and urgency, responding quickly to emerging threats and opportunities.Ability to navigate a matrix organisation and build brilliant relationships internally and externally.Ability to maintain emotional balance in the face of pressure and high-performance expectation.Great external radar to spot opportunities and challenges and strongly networked into key communities of experts to understand market and legislation trends.

Working with Us

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and listened to, is a crucial part of this. We believe the most inclusive and diverse culture makes for a better business and a better world. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the countries in which we operate and to reflect our broad consumer base.

Join us, and you'll be part of an organization that embraces diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of — and help build — an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. And you'll help us champion inclusion and diversity across our entire business: with our employees, our suppliers, across our brands, and within the communities in which we operate.

Feel inspired? Then this may be the opportunity for you. 

Worker Type :

Regular

Primary Location:

Luanda

Additional Locations :

Job Posting Start Date :

2024-06-19