Tailored Brands is a leading omnichannel specialty retailer of menswear, including suits, formalwear and a broad selection of business casual offerings. The company aims to help its customers love the way they look and feel for their most important moments by delivering personalized products and services through a convenient network of stores and e-commerce sites. The company’s brands include Men’s Wearhouse, Jos. A. Bank, Moores and K&G Fashion. At Tailored Brands, we value differences and know they make us better. We are always working to make our Company a more diverse, equitable and inclusive (DEI) place to work. About the Job We currently have an exciting opportunity for a SEO Manager to join our marketing department. This individual will to drive organic growth for Tailored Brands websites. You will craft engaging content, identify growth opportunities, and adapt strategies to evolving AI-driven search trends, ensuring our digital presence remains competitive and impactful. While technical knowledge is valuable, the focus is on creating impactful content and optimizing our digital presence to connect with our audience. What You’ll Do | Key Accountabilities Content Development & Optimization: o Create high-quality, engaging content such as product descriptions, blog posts, and landing pages. o Partner with content teams to optimize and enhance existing materials for improved performance and relevance. o Ensure all content aligns with SEO best practices, including thoughtful keyword use, internal linking, and audience targeting. Adapting to AI-Powered Search Trends: o Monitor advancements in AI-driven search technologies (e.g., AI chat integrations and dynamic search experiences). o Adjust strategies to align with emerging AI impacts on search behavior, SERP features, and content discovery. o Leverage tools and platforms that incorporate AI insights to identify trends, refine keyword strategies, and enhance user experiences. Performance Monitoring & Insights: o Track and analyze key metrics such as organic traffic, search rankings, and user engagement. o Provide actionable insights through detailed reports to refine strategies and improve performance. o Use data-driven decision-making to stay ahead of changes in search behavior and audience needs. Opportunity Identification & Execution: o Conduct keyword research to identify areas of opportunity and inform content creation. o Maintain and improve rankings for high-priority keywords while uncovering new growth areas. o Stay informed about industry trends, competitor strategies, and algorithm updates to ensure adaptability. Cross-Functional Collaboration: Work with marketing, content, and product teams to align SEO strategies with broader business goals. Collaborate with technical teams as needed to address site performance or functionality issues that affect search visibility. What You’ll Bring | Skills & Experience Bachelor’s degree in Marketing, Communications, or a related field. 5+ years of SEO experience, with a proven track record of driving organic traffic and engagement. Strong understanding of SEO fundamentals, including keyword research, content optimization, and search trends. Proficiency with tools such as Google Analytics, Google Search Console, and SEO platforms like Ahrefs or SEMrush. Familiarity with the evolving role of AI in search, and a willingness to adapt strategies to meet its challenges and opportunities. Excellent communication and writing skills, with a focus on audience-first content creation. Analytical mindset with the ability to interpret data and translate insights into actions. Preferred Skills: Experience with content marketing strategies to complement SEO efforts. General knowledge of website structure and user experience principles. Curiosity and enthusiasm for understanding AI advancements and their implications for digital marketing. Please note that you do not need to qualify for all requirements to be considered. We encourage you to apply if you can meet most of the requirements and are comfortable opening a dialog to be considered. Work Environment, Physical & Mental Demands Ability to sit and work at a computer keyboard for extended periods of time Ability to stoop, kneel, bend at the waist, and reach daily Able to lift and move up to 25 pounds occasionally Must utilize visual acuity, speech and hearing, hand and eye coordination and manual dexterity necessary to operate a computer and office equipment Hours regularly 40 hours per week, as work dictates, in a hybrid work arrangement from our Dublin California office. Benefits This role is eligible for healthcare including medical, dental and vision, retirement savings (401k with a company match), income protection programs such as life, accident and disability insurance, paid time off for sick leave, vacation, bereavement, jury duty, and holidays, wellbeing program, commuter, adoption assistance, education assistance, legal services, and employee merchandise discounts. For more detailed information go to mytbtotalrewards.com. Work-Life Balance We understand the demands of work, school, family, and personal responsibilities. Through our work-life resources and programs we offer services for every stage of life to help you manage the day-to-day needs. We offer programs such as: Meeting-Free Fridays (encouraged) | so you can catch up on work and self-development Summer Fridays | from Memorial Day to Labor Day so you can enjoy a head-start to the weekend Holiday Early Departure | close out early the business day before a company observed holiday The starting salary for this position is $87,800 – $125,000 and may increase to $140,000 depending on merit, length of service with the Company, and other factors. We take into consideration an individual’s skills, background, and experience in determining final salary. Base pay information is based on market location and may be subject to prevailing wage laws, if applicable. Note: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required and are not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job. Work Locations: 02098A Corporate Office 5601 Arnold Rd 2nd Floor Dublin 94568 Job: Marketing & Advertising Organization: Tailored Shared Services Shift: Day Job