Job Title : Senior Specialist Segment Marketing
Sector Title : Marketing & Branding
Area : Johannesburg
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Accountable to develop and implement an encompassing Strategic Marketing Plan for the relevant products across the customer segment in the Companys Mobile Marketing portfolio Execute the Communication strategy via a comprehensive communication plan and stakeholder mapping process Also responsible to establish positive relations with public media and online media providers and content stakeholders and ensure compliance
Key Performance Areas
Develop manage execute the full strategic marketing and go to market plan for the relevant products across the customer segment
Develop manage execute a comprehensive Marketing communication plan and stakeholder mapping process
Ensure alignment with other segments
Drive top line revenue growth for the key segments in the business
Improve customer engagement with and usage of existing and new products
Identify opportunities in the market
Identify competitive trends
Develop business value propositions to match these trends
Refine business value propositions to match these trends
Create product and go to market strategies/ programs to drive growth in the segments
Ensure legal and governance compliance
Build Marketing Communication Relationships with Relevant Stakeholders
Identify business partners and establish relationships with relevant stakeholders
Work in close collaboration with Financial Executive
Actively engage with segment heads
Manage day to day operations
Implement followup measures and track revenue streams
Ensure compliance with legal requirements
Requirements
8 Years relevant experience
Relevant Diploma or Degree at least NQF level 6
Valid drivers license & willing to travel
Must have strong experience Marketing Principles Strategy Techniques Financial Management Negotiation Cross Functional Team Leadership ICT Industry Drivers & Trends Segmentation Analytics Competitor Propositions Market Research
Salary Market related based on experience
Please forward updated resume in MS Word with your application Note if no correspondence is received within 6 weeks of your application please consider your application as unsuccessful