Job Title: Senior Social Media StrategistGrade: B1Location: Noida / Bangalore / Chennai / HyderabadCompany: Qualitest GroupDepartment: MarketingReports to: AVP - MarketingAbout Us:Qualitest Group is a leading global provider of quality engineering, quality assurance and software testing services. We leverage our deep technical expertise, innovative methodologies, and a strong commitment to customer success to deliver superior quality solutions. We are looking for a creative and analytical Social Media Strategist to join our content marketing team and elevate our social media presence.Job Summary:The Social Media Strategist will be responsible for ideating, developing and implementing comprehensive social media strategies that enhance Qualitest’s brand, engage our audience, and drive traffic to our digital platforms. This role requires a combination of creative thinking, strategic planning, and data-driven analysis to effectively manage our social media channels and campaigns.Key Responsibilities:Strategy Development:•Adept in conceptualizing highly innovating social media campaigns and strategies that align to modern B2B buyer’s content consumption habits and Qualitest’s overall marketing goals and business objectives.•Conduct competitive analysis and audience research to inform strategy and identify opportunities.Social Content Management:•Drive engaging and on-brand content for various social media platforms including LinkedIn, Twitter, Facebook, Instagram, and others.•Collaborate with the content and design teams to produce multimedia content such as videos, infographics, and interactive posts.Campaign Management:•Plan, execute, and manage social media campaigns to promote Qualitest’s services, events, and thought leadership.•Monitor and optimize campaigns to ensure they meet performance goals and deliver a strong ROI.Community Engagement:•Foster and grow online communities by engaging with followers, responding to comments and messages, and encouraging user-generated content.•Identify and build relationships with key influencers and industry thought leaders.Analytics and Reporting:•Track, analyze, and report on social media metrics to measure the effectiveness of campaigns and strategies.•Use insights to make data-driven decisions and continuously improve social media performance.Trend Monitoring and Innovation:•Stay up-to-date with the latest social media trends, tools, and best practices.•Experiment with new platforms and content types to keep Qualitest’s social media presence innovative and relevant.Qualifications:•Bachelor’s degree in Marketing, Communications, Journalism, or a related field.•7+ years of experience in social media strategy, digital marketing, or a related role.•Proven experience managing social media platforms and campaigns.•Strong understanding of social media metrics, analytics, and reporting tools.•Excellent writing, editing, and communication skills.•Creative thinker with the ability to develop engaging content and campaigns.•Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).•Ability to work independently and as part of a team in a fast-paced environment.Preferred Skills:•Experience in the technology or software testing industry.•Familiarity with graphic design tools (e.g., Adobe Creative Suite, Canva).•Knowledge of SEO and digital marketing best practices.•Strong project management skills with the ability to multitask and meet deadlines.What We Offer:•Competitive salary and benefits package.•Opportunity to work with a global leader in the quality assurance and software testing industry.•Collaborative and inclusive work environment.•Professional development opportunities and career growth.3 must havesContent management 4/5CMS 3/5Graphic design tools 3/5