Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Social Media Specialist

Introduction to team

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise. 

In this role, you'll play a key part in building an epic social presence for EG across the globe. You'll be responsible for developing and executing content strategies, managing content calendars, and ensuring our social media efforts align with business objectives. If you're passionate about engaging with travelers and thrive in a fast-paced environment, we'd love to chat!

In this role, you will:

Develop and execute social media strategies that engage and inspire global audiences.

Create detailed campaign briefs, ensuring clear direction and consistency across teams.

Serve as the social media expert, providing guidance on best practices for creative content.

Lead the identification and partnership with creators who align with our brand values.

Manage global creator programs and ensure content calendars are consistently on track.

Oversee budgets and ensure efficient allocation of resources for creator-driven content.

Set and monitor KPIs, using social media data to continually optimize content performance.

Amplify Expedia's brand voice across social platforms, maintaining a unified tone and identity.

Stay ahead of emerging social media trends and leverage new platforms and features.

Collaborate with cross-functional teams and external partners to drive shared goals.

Foster a creative, inclusive, and collaborative work environment.

Work closely with paid teams to align social media campaigns with broader paid initiatives.

Experience and qualifications:

Minimum 3+ years of experience in social media marketing, with a proven track record of success in a content strategist role.

Experience in working on a global team with demonstrated experience across multiple regions preferred.

In-depth knowledge of major social media platforms and best practices, including paid boosting advertising strategies, and campaign and community management.

Strategic and creative thinking. Able to source out-of-the-box ideas and creator partnerships.

Strong understanding of social media analytics and reporting tools, with the ability to translate data insights into actionable strategies.

Familiarity with tools like Sprinklr, Microsoft SharePoint, and Keynote a plus.

Inherent understanding of Internet culture, social demographics, how to build community, and know how to show up on social in an authentic way.

Passion for travel and the tourism industry, with a keen understanding of regional and local market social landscapes.

Experience working in a fast-paced, dynamic environment.

Can overcome roadblocks and take a solution-oriented approach when met with a challenge.

A strategic thinker with the ability to develop and execute complex plans.

Experience with influencer marketing, particularly within the travel industry a plus.

The total cash range for this position in West Hollywood is $82,500.00 to $115,500.00. Employees in this role have the potential to increase their pay up to $132,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.