Job Summary: JOB DESCRIPTION – Senior Salesforce Business Analyst Location: London (hybrid 1/2 days in the office)Division: Global IT and Salesforce TechnologyContract Terms: Full-Time, 6month Fixed Term Contract THE TEAM The Global Salesforce Team is a core function within Ticketmaster’s Global IT organization, supporting B2B Salesforce platforms across our international business. Our teams are based in North America and the UK, with many working remotely. We manage multiple Salesforce orgs with nearly 2,000 users across 25+ countries. The team works in close partnership with IT service delivery, business applications, enterprise cloud systems, and stakeholders across Ticketmaster and Live Nation. This is a service-oriented team committed to delivering enabling technologies with a business-first mindset, while ensuring compliance with global governance, audit, and security standards. THE JOB This is an exciting opportunity to join a high-impact global team driving strategic initiatives across multiple geographies and business domains. As a Senior Salesforce Business Analyst, you will serve as the linchpin of our internal Salesforce consulting team, partnering with stakeholders to create scalable, efficient, and user-centric business processes. You will gather and define requirements, design solutions alongside architects and developers, and manage the successful delivery of Salesforce capabilities that drive measurable outcomes. This is a highly collaborative role, where you’ll be expected to become a trusted advisor and mentor within the team, ensuring business needs are understood and delivered through world-class Salesforce solutions. WHAT YOU WILL BE DOING + Lead stakeholder workshops to gather business and technical requirements + Define and document use cases, business process flows, and functional specifications + Translate business needs into executable requirements and user stories for development + Present solution proposals and updates in clear, business-friendly formats, including executive presentations + Collaborate with developers, architects, and administrators to deliver solutions + Manage testing phases including UAT, regression, and training material development + Mentor and support junior Business Analysts across global projects + Maintain documentation standards and reusable templates for BA processes + Participate in and help lead global Salesforce Steering Group and BA review sessions + Align with Ticketmaster’s PMO and Agile delivery methodologies + Keep up to date with Salesforce ecosystem changes and identify opportunities for improvement + Collaborate across IT teams to ensure solution alignment with infrastructure, compliance, and data governance + Foster strong relationships with internal stakeholders and act as a liaison between business and technical teams WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS) + Deep understanding of Salesforce Sales Cloud, Service Cloud, and general platform configuration + Proficient in documenting business and technical requirements + Excellent communication and stakeholder engagement skills + Experience in solution design and working on Salesforce projects through full lifecycle + Strong instincts for building maintainable and scalable solutions + Experience working in an Agile environment + Salesforce Administrator certification (strongly preferred) + Familiarity with Apex/Lightning development (preferred) + Degree in Computer Science, Information Systems, or relevant field (preferred) YOU (BEHAVIOURAL SKILLS) + Work collaboratively and build trust with stakeholders across departments (Teamwork) + Demonstrate curiosity, analytical thinking, and a business-first mindset (Integrity) + Comfortable managing ambiguity and able to prioritise in a fast-paced environment (Reliability) + Show leadership and mentoring capabilities within a globally distributed team + Exhibit strong problem-solving skills and resourcefulness + Communicate effectively with both technical and non-technical audiences + Stay up to date with technology trends and bring ideas for improvement + Adapt well to changing priorities and deadlines (Belonging) LIFE AT TICKETMASTER We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company. Our vision at Ticketmaster is to connect people around the world to the live events they love. We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams.